March 14, 2005 07:00 ET

MSX Strengthens Its Management Team With the Addition of Two Engineering Veterans

NEW ORLEANS, LA -- (MARKET WIRE) -- March 14, 2005 -- CTIA -- MSX, providing rich mobile subscriber experiences (formerly MVoem), has announced that it has strengthened its engineering team with two key personnel additions. David Calaprice has been appointed Vice President of Engineering, joining MSX from Macromedia. Chris Richardson has been appointed Vice President of Technology, joining MSX from Insignia Solutions.

David Calaprice is a seasoned software industry professional with over fourteen years experience in rich media and business software development. Most recently as a VP of Engineering at Macromedia, David managed the engineering team creating the company's new Central environment, an innovative platform for building, managing, and running standalone Flash applications. Prior to Central, David led the Director Engineering organization which produced Macromedia's flagship Director and Shockwave products.

Chris Richardson has had over nineteen years of experience architecting and developing a wide range of innovative and successful software systems including mobile carrier provisioning, object-oriented frameworks, interactive development environments and compilers. Before MSX, Chris was the Chief Architect at Insignia Solutions responsible for designing their successful mobile phone management platform. Previously, Chris was a technical leader at BEA, Kaleida and responsible for architecting carrier-grade server solutions for mobile operators around the world, including Virgin Mobile.

The MSX Server enables rich deeply branded end-to-end services for brand focused mobile operators such as MVNOs. These branded rich services are created, published and managed within the operator's infrastructure. The MSX Server also acts as a conduit to provide mobile services authored using standard design tools to access legacy systems within the network. The MSX Engine provides a flexible user operating environment on low power mass-market feature phones. The entire phone experience is handled via the MSX Engine, while also providing consistent launch environments to traditional mobile service silos such as J2ME, QUALCOMM BREW, I-Mode, or Nokia Series 60 platforms.

About MSX

MSX (formerly MVoem) enables unique, rich and powerful end-end mobile subscriber experiences. The MSX platform allows an MVNO, traditional operator or consumer brand to create mobile experiences and services on mass-market phones while leveraging open standards. The MSX platform provides a vector based engine that runs on low power high volume platforms, such as those based on ARM7, which is coupled with a robust carrier-grade management server.

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