SOURCE: (mt) Media Temple, Inc.

January 25, 2007 16:16 ET

(mt) Media Temple's (cx) Complex-Hosting Powers OfficeMax Campaign to Record-Breaking Success

With an Average of 10 People per Second "elf'ing" Themselves, the Online Holiday Phenomenon of 2006 Further Validates (mt) Media Temple's High Performance (cx) Complex-Hosting Platform

CULVER CITY, CA -- (MARKET WIRE) -- January 25, 2007 -- (mt) Media Temple, Inc., a leading provider of web hosting and online services, is proud to announce the successful completion of 2006's most popular viral holiday destination, "" and the entire "A Gift From OfficeMax®" campaign. Earning impressive metrics, 36 million visits in five weeks, from every aspect of the project, (mt) Media Temple has furthered its reputation as the hosting destination for the Internet's most demanding websites.

"With a project developed by superstar firms such as Toy and EVB -- I knew the viral aspect of this project was going to be massive," says Demian Sellfors, Media Temple CEO. "What I didn't predict, however, was that it would break so many records for a single customer in our (EL-IDC3) data center. As the demands of this project grew exponentially, our hosting infrastructure kept pace and scaled naturally as designed. Projects like this remind me why we continue to reinvest heavily in our company's infrastructure year after year."

Project snapshot:

--  Number of unique visitors per day: 1,290,330
--  Average length of visitor: 15 minutes
--  Megabits per second:  650mb
--  Terabytes transferred: 55+TB
--  Number of required CPU cores: 16
--  79,000 MySpace hits and 2 million Google queries for elfyourself
--  Consumers spent 300 million minutes on all 20 OfficeMax® campaign
"We're ecstatic that our company has gained yet another measure of success in an industry that is being redefined every day. These customer challenges provide invaluable experience which we can then apply to other customer projects."

"Gaining OfficeMax® as a client was the perfect holiday gift," continues Sellfors. "We are proud to add them to our impressive list of traffic-intensive customers like Sony®, Starbucks®, Nike®, Diesel®, TechCrunch and the incredible firms producing their content; EVB, Cuban Council, CPB, Tequila, Hi-Res!, and many others. They've relied on (mt) for years to serve their campaigns and it's great to see us grow by working together."

(mt) Media Temple, Inc. ( is an industry leading, privately held, profitable web hosting and software application services company based in Los Angeles, California. Since 1998 the company has provided businesses worldwide with reliable, professional-class network environments to host websites, email, business applications, and other rich media content. (mt) is a friendly, accessible group of "technology agnostic" engineers, support professionals, and business developers focused on the continued financial success of the company while adding value to the services provided to customers.

OfficeMax® Inc. ( is a leader in both business-to-business and retail office products distribution. OfficeMax customers are served by approximately 35,000 associates through direct sales, catalogs, Internet and nearly 900 superstores.

EVB and Toy are the creative firms responsible for OfficeMax's campaign. EVB ( is a full-service advertising agency that specializes in using immersive content to create engaging brand experiences. Toy ( was founded in October of 2005 by some of the most formidable award-winning talents in the ad agency world to redefine how brands interact with consumers for the next generation.

Contact Information

  • Contact:
    Alex Capehart
    Director of Marketing
    (mt) Media Temple, Inc.
    Email Contact