October 20, 2005 01:00 ET

mTLD Announces Neil Edwards as General Manager

DUBLIN, Ireland--(CCNMatthews - Oct 20, 2005) -

News Summary: The multinational joint venture formed to manage the .mobi domain has named Neil Edwards as general manger.

mTLD Top Level Domain, Ltd. (mTLD) today announced it has named Neil Edwards as general manager. mTLD was formed earlier this summer to run the .mobi domain service, recently awarded by ICANN (Internet Corporation for Assigned Names). mTLD is a joint venture funded by a consortium of companies including Hutchison 3, GSM Association, Ericsson, Microsoft, Nokia, Samsung Electronics, Syniverse Technologies, TIM, Telefonica Moviles Espana, T-Mobile, and Vodafone. mTLD's services include the registration of .mobi domain names and creation of a framework for wireless data services called style guides. These services, to be delivered in the first part of 2006, will provide a trusted and easy-to-use platform for consumers to browse the web, communicate, or download digital content on their wireless devices while on the move.

"We are very pleased to bring Neil Edwards on board," said Ameet Shah, chairman, mTLD board of directors. "He is a seasoned executive with a career spanning 18 years across a number of notable, global technology companies, with a reputation for delivering results. Neil's first objective is to establish the mTLD headquarters office in Dublin, Ireland and a satellite office in Washington DC, both in preparation for the operational launch of .mobi in early 2006."

".mobi is a product that will revolutionize the consumer's Internet experience on their wireless device," said Neil Edwards, general manager, mTLD. "Consumers using the Internet on the wireless devices today are stuck with the sites dominantly built for a PC and wired access in mind. I am excited to be part of the .mobi initiative, which together with some of the world's leading companies will significantly improve the mobile Internet experience for everyone."

Edwards joins the firm from a managing director of Xian Group providing business acceleration services to start-up companies in the wireless search and security areas with recent focus on the highly innovative markets of China, Korea and Japan. In his career Edwards has held several senior operating positions in marketing, product management, general management, business development, and software development including six years as vice president in VeriSign's Network Solutions and Naming & Directory Services (.com) division. He has extensive business experience in Asia, Europe and the United States.

Edwards' educational background include a bachelor of arts degree in mathematics from The Citadel in Charleston , South Carolina and graduate work at the executive MBA program at Duke University's Fuqua School of Business in Durham, North Carolina.

About mTLD Top Level Domain Ltd

mTLD Top Level Domain, Ltd. is a global company based in Dublin, Ireland. It is committed to creating a registry service to the .mobi domain, which will serve as a reliable and recognizable mechanism to Internet content and services that are specifically tailored to a mobile experience thereby promoting the considerable opportunities those services represent to the telecommunications, mobile, Internet and media industries. .mobi catalyzes business opportunities for companies servicing mobile customers with compelling new mobile services and applications - bridging the world of mobility and the Internet. For more information, please visit

Contact Information