SOURCE: MU/DAI LLC

MUDAI, Design, Innovation

February 29, 2016 14:30 ET

MU/DAI Gains New Business Leadership With Key Executive Appointment

CHICAGO, IL and LOS ANGELES, CA--(Marketwired - February 29, 2016) - MU/DAI, a leading design agency, announces the appointment of its new executive. Steven Spieczny joins MU/DAI as its Chief Business Officer. Steven will manage growth for the growing agency. Steven will join MU/DAI's founder, Shanon Marks, and the current management team as a Partner in the business.

Steven's addition will strengthen and accelerate the growth of MU/DAI in the experience design space. Based in Los Angeles, Steven will bring his strong tenure of digital, branding and technology consulting expertise to bear against the growing demand for compelling customer experiences that blend digital and physical environments.

MU/DAI, launched in 2014, is a business unit of Treehouse Adventures -- a Chicago-based venture capital group and part of ClayCo, one of the largest privately-held construction and professional services organization in North America. MU/DAI maintains offices in Chicago, Los Angeles and Austin.

Driving research, experience design, rapid prototyping and technology integration, MU/DAI is being sought after by both B2C and B2B clients to innovate and deliver faster, more impactful solutions to their product and service challenges. Recent client engagements for MU/DAI include efforts for the American Medical Association [AMA], Exelon, Salesforce.org and MD Anderson Cancer Center among others.

"I'm extremely excited to have Steven join our team," said Shanon Marks, Founder and Chief Innovation Officer, MU/DAI. "We've been seeking an experienced agency and start-up leader to help guide us, and our clients, into the next stage of market impact and Steven is a wonderful fit with our mindset and collective experience."

"MU/DAI has put together a stellar team of design thinkers, each of whom brings significant experience to the table -- from Sapient, frog, Accenture...," said Spieczny. "Using design to solve business and marketing challenges has always been at the core of my career and it's wonderful to find like-minded souls at MU/DAI." 

Steven has over 20 years of agency, consulting and technology tenure. Most recently, Steven led business development at iCrossing/Hearst, a global digital agency, driving AOR relationships with Microsoft, Capital Group and Mitsubishi.

Previously, Steven was a partner at Method, an award-winning design firm, and helped drive the firm into the ranks of premier creative agencies. Spieczny was also SVP at Schematic, a digital agency acquired by WPP in 2007; and he was an early team member at the pioneering digital company, Viant. Spieczny also gained design industry insights at the seminal firm, Studio Archetype. Steven holds a MFA from NYU and gained his undergraduate degree from Tufts Univ.

About MU/DAI

MU/DAI is a design firm uncovering, assembling, and advancing innovative ideas that solve complex business challenges. For more information, please visit: www.mudaidesign.com

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