SOURCE: Mu Sigma

Mu Sigma

October 01, 2013 12:01 ET

Mu Sigma Continues Speaking Circuit at Leading Industry Events

Forrester Forum and Invite-Only Microsoft Event Feature Mu Sigma's Decision Scientists Addressing Hot Topics on How to Perform Big Data Rollouts Through New Programs and Structured Experimentation

CHICAGO, IL--(Marketwired - Oct 1, 2013) - Mu Sigma (, the largest pure-play provider of decision sciences and analytics solutions for global enterprise customers, announced today that it has been invited to speak at Microsoft's Quality Business & Excellence Forum (QBE) and is a sponsor and presenter at Forrester's Forum For Customer Experience Professionals West.

The Quality Business & Excellence Forum (QBE) takes place October 1-2, 2013 at Microsoft Campus in Redmond, WA. Mu Sigma's Zubin Dowlaty, Head of Innovation & Development, will address how Big Data applied to big processes equals big performance. The QBE Forum is an annual two-day internal event at Microsoft attended by business professionals and leaders who have a vested interest in innovation, exceptional customer experiences and operational excellence. This year the event theme is "Beyond Silos and Ineffective Handoffs - Achieving End-to-End Process Excellence." Speakers will include Microsoft executives and industry experts who will provide fresh insights to innovate, solve challenges, and transform customers' and partners' experience.

The theme of this year's Forrester Forum for Customer Experience Professionals West is focusing on boosting the customer experience to the next level and takes place October 9-10, 2013 in Los Angeles, CA. Mu Sigma's Puneet Piplani, Geography Head/West Coast, will present on October 10 from 11:30 a.m. - 12:00 p.m. on the topic "Improving Customer Experience: Continuous Innovation Through Experimentation." This presentation will examine how companies who continue to find ways to improve their customer engagement levels, also need to create a framework for structured experimentation with multiple ideas, measure the ROI, and build a strong feedback loop that will help refine the initiatives before deploying them.

For more information and to register for the Forrester Forum please visit:

About Mu Sigma
Mu Sigma is a category defining Decision Sciences and Big Data analytics company helping enterprises institutionalize data-driven decision making. Mu Sigma's unique interdisciplinary approach and cross-industry learning drive innovation in solving high-impact business problems across marketing, risk and supply chain. With over 2500 decision scientists and experience across 10 industry verticals, Mu Sigma has been consistently validated as the preferred Decision Sciences and analytics partner. Mu Sigma provides an integrated decision support ecosystem of products, services and cross industry best practice processes transforming the way decisions are enabled in enterprises for more than 100 Fortune 500 clients. Visit

Mu Sigma is a trademark of Mu Sigma, Inc. in the United States and other countries. All other trademarks contained herein are the property of their respective owners.

Contact Information

  • For information, contact:
    Kerry Metzdorf
    For Mu Sigma
    Email Contact