SOURCE: Mint Technology Corp.

March 12, 2007 08:00 ET

MuchMusic Prepaid MasterCard® Launches Today

Teens for Charity in Support of War Child Canada

TORONTO -- (MARKET WIRE) -- March 12, 2007 -- Mint Technology Corp. (TSX-V: MIT) announced today that youth nationwide get ultimate access to shop online or anywhere else MasterCard® cards are accepted -- and parents can take comfort in knowing their teens are spending responsibly with the MuchMusic Prepaid MasterCard®. The best part? An incredible 10% of all net profit goes directly to War Child Canada, an independent charitable organisation working to assist children affected by war.

It's a simpler, quicker, more secure way to pay. For starters, it's easy to top up the MuchMusic Prepaid MasterCard® at any time online or at an ATM. So loading a card isn't a hassle and there's never safety concerns associated with carrying cash.

Cardholders can monitor their transactions 24/7 through a secure online system. Better still, parents and legal guardians can help teens manage their finances by being account holders for those aged 13-15. Anyone 16 or older can apply on their own. New cardholders get 10 free music downloads from and a 15% discount on all purchases made at the MuchStore (277 Queen St. W., Apply for a Card right now, exclusively @

"There are more than four million Canadians between the ages of 13 and 24 that spend an average of 36 billion per year," said Maria Hale, VP, Content Business Development, CHUM Television. "The MuchMusic Prepaid MasterCard® is part of the fastest growing payment type in Canada and it will open the doors for this segment to directly and legitimately purchase music and other goods online."

This initiative is delivered in joint partnership with Mint Technology Corp. and issued by GE Money Canada. Frank Maduri, President and CEO, Mint Technology Corp., said: "In addition to powerful brand recognition, MuchMusic is a trusted advocate for what Canadian teens actually want and need. We've worked together to build a program that respects young peoples' ability to make decisions while letting parents teach budgeting and responsible spending habits in a way that is actually cool with their teens."

Dr. Samantha Nutt, Executive Director, War Child Canada, said: "We're thrilled to be the charity benefiting from this initiative. It's never been easier to help make a difference in the lives of kids living with war and AIDS."


- 50.6 million in circulation within the U.S. by 2008

- Its projected U.S. shoppers will spend $186 billion using prepaid cards by 2008.

*Source: Pelorus Group (2004 study)

About MuchMusic:

Recognized by Strategy magazine as the 'Brand of the Year' for 2005, MuchMusic is an integral part of today's pop culture landscape -- delivering fans an unparalleled music television experience since August 31, 1984. Direct from our critically acclaimed street-level studios in downtown Toronto, each and every program day not only hits the best in top music video, but creates a destination where fans can stay connected to "The Nation's Music Station."

About War Child Canada:

Founded in 1999, War Child Canada is a registered charity that provides humanitarian assistance to children affected by war and generates awareness, support and action for children's rights everywhere.

About Mint Technology Corp.:

Mint is a leading payment solutions company. Through its payment platform and prepaid card programs, Mint is the first in Canada to facilitate and deploy prepaid credit cards -- again with unique features such as co-branding and loyalty programs, and new wireless payment alternatives such as; contactless functionality. The company is headquartered in Toronto, Ontario.

About MasterCard Worldwide:

MasterCard Worldwide advances global commerce by providing a critical economic link between financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 14 billion payments each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard Worldwide serves consumers and businesses in more than 210 countries and territories. For more information go to

About GE Money:

The MuchMusic Prepaid MasterCard is issued by GE Money Bank. With more than $163 billion in assets, GE Money, a unit of General Electric Company, is a leading provider of credit services to consumers, retailers and auto dealers in 50 countries around the world. Based in Mississauga, Ontario, GE Money - Canada provides private label credit card and MasterCard card programs to consumers, and lending options for retailers in key industries across the country. GE Money also is a provider of alternative residential mortgages. More information can be found at

GE is Imagination at Work, a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit the company's Web site at

In Canada, GE has more than 10,000 employees, 19 major manufacturing plants and more than 150 sales and service locations across the country.


Except for statements of historical fact, all statements in this news release -- including, without limitation, statements regarding future plans and objectives, are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate; actual results and future events could differ materially from those anticipated in such statements.


Contact Information

  • For more information please contact:

    Senior Publicist
    Music & Youth Services, CHUM Television
    (416) 591-7400 x2593
    Email Contact

    Dean Thrasher
    Executive Vice President
    Mint Technology Corp.
    Tel: 416.581.0001 ext. 241
    Fax: 416.581.1527