RICHMOND HILL, ONTARIO--(Marketwired - Nov. 4, 2013) - Mucho Burrito, the fastest-growing Mexican restaurant chain in Canada, today announced a fundraising partnership with Kids Help Phone called Grab Bullying by the Horns that will take place this month. One-hundred percent of the proceeds raised from Mucho Burrito's campaign will go towards supporting Kids Help Phone's bullying and cyberbullying awareness initiatives.
"Mucho Burrito is proud to support Kids Help Phone in its mission to raise awareness about, and help kids and adults prevent, bullying and cyberbullying, as well as providing support to all young people in Canada who are affected by these issues," says Norm Pickering, Director of Marketing for Mucho Burrito, North America. "Through this campaign, Mucho Burrito is demonstrating its commitment to supporting young people and asking everyone in Canada to join us in taking a stand on this issue -- because bullying is never okay."
From today until November 21, guests who visit any Mucho Burrito location will have an opportunity to donate $1 to the Grab Bullying by the Horns campaign in exchange for a bounce back coupon, which includes a complimentary churro and Dulce de Leche dipping sauce to be used during their next visit. On November 22, Mucho Burrito will be donating $1 from every burrito sold in Canada to Kids Help Phone. With the generous support of Mucho Burrito's guests, the quick-service restaurant chain's campaign goal is to raise $35,000 to support Kids Help Phone's services for young people across Canada.
"We're very grateful to Mucho Burrito and their guests for their generous contributions towards our vital service and our bullying and cyberbullying prevention initiatives," says Sharon Wood, President and CEO, Kids Help Phone. "Every day, Kids Help Phone's professional counsellors help many young people across Canada to find solutions for bullying, whether they are experiencing it, witnessing it, or even bullying other kids themselves. Thanks to partners such as Mucho Burrito, we will continue to affect societal change and bring help and hope to all young people affected by this important issue."
According to the Government of Canada's Canadian Institutes of Health Research, one in three Canadian adolescent students have recently admitted to being a victim of bullying. Most young people who are cyberbullied (73%) say that the most common form of cyberbullying they experience involves threatening or aggressive e-mails or instant messages.
Bullying Awareness Week takes place from November 17 to 23 in Canada.
About Mucho Burrito
Mucho Burrito, Fresh Mexican Grill, is Canada's largest chain of premium fast-casual Mexican restaurants and a wholly owned subsidiary of MTY Group (TSX:MTY) (www.mtygroup.com), one of Canada's leading restaurant hospitality food companies. Since its inception in 2006, Mucho Burrito has been committed to delivering mucho customer satisfaction by creating authentic Mexican-inspired food that lives up to our promise: Fresh Mexican Grill. Mucho Burrito only serves food that is mucho real and mucho fresh, made by hand, right in front of our customers' eyes, using only the freshest ingredients, free of artificial flavours and preservatives. With the launch of the 'Real Food Manifesto' in 2013, Mucho Burrito continues to raise the bar in the fast-casual dining category. Today, there are over 75 Mucho Burrito locations across North America, and is currently expanding to bring our real Mexican food revolution to the United Kingdom. For more information, visit www.muchoburrito.com.
About Kids Help Phone
Kids Help Phone is a Canadian and world leader, known for our expertise in providing vital, innovative, and professional counselling services to children and youth. Since 1989 we have offered children, teens and young adults in Canada a critical lifeline of hope and support, through our free, anonymous and confidential service. Our professional counsellors support the mental health and well-being of young people ages five to 20, in urban, rural, and remote communities, by providing one-on-one counselling, information and resources online and by phone. Our internationally recognized, award-winning websites are considered a model of child-focused interactive design, and offer online counselling forums and engaging, therapeutic games, tools and information to encourage resilience and self-care. A community-based national charity, Kids Help Phone receives no guaranteed ongoing financial support from government or any large funder and relies on community and corporate support to keep our essential service available. We're there for the *6.5 million young people in Canada, 24 hours a day, 365 days a year, in English and in French.
*Source: represents the age group Kids Help Phone serves (from five to 20) according to Statistics Canada, 2012.