SOURCE: Manufacturing Digital

Manufacturing Digital

February 09, 2011 12:22 ET

Muhtar Kent, CEO of Coca-Cola, Discusses His Company's Involvement in the Community in February's Manufacturing Digital

SAN DIEGO, CA--(Marketwire - February 9, 2011) - The Coca-Cola Company is the world's leading beverage manufacturer and is featured in February's issue of Manufacturing Digital. Coca-Cola was first introduced in 1886 and over the years has become the most popular and biggest-selling soft drink in history. Last year the company celebrated its 125th anniversary.

"For the last 125 years, Coca-Cola has grown up right beside America. We have reinvented and renewed ourselves countless times," says Muhtar Kent, CEO of Coca-Cola. Through its famous TV advertisements, clever marketing campaigns, huge product portfolio and numerous community and social products, the Coca-Cola Company has grown into one of the most recognised brands on the planet. 

Despite its popularity and global standing, the company has had its fair share of criticisms and brickbats. Concerns, some of them serious, have been raised about its environmental commitment and its moral agenda.

Investigations have revealed Coke, as it is popularly called, has committed extensive environmental harm in countries outside the US.

In 2007, the India Resource Center found the company violated a number of environmental laws in dumping toxic sludge in rural areas near its bottling factory in the Indian state of Uttar Pradesh.

Since his appointment as CEO of Coca-Cola in 1998, Kent has emerged as a prominent corporate advocate for a global treaty to curb climate change. The company works closely with the World Wildlife Fund (WWF) to hold down its greenhouse gas emissions, recycle more and pollute less.

Kent's focus on sustainability is a matter of business since global warming creates business risks for Coca-Cola. As one of the largest manufacturers globally, Coca-Cola's reputation is at stake.

Read more of this story here.

About Manufacturing Digital

Manufacturing Digital is a leading digital media source of news and content for C-level executives focused on business and up-to-date news in the manufacturing industry. Manufacturing Digital is the industry-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Manufacturing Digital is headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai, and Norwich, England. For more information, contact 1-760-827-7800 or visit http://www.manufacturingdigital.com/.

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