SOURCE: Muller Quaker Dairy

Muller Quaker Dairy

July 18, 2012 17:39 ET

Muller Quaker Dairy Introduces Europe's Beloved Muller™ Yogurt to the U.S.

CHICAGO, IL--(Marketwire - Jul 18, 2012) - There's a new yogurt in town, and it's a totally new taste never before enjoyed on this side of the pond. Muller Quaker Dairy, a joint venture between PepsiCo, Inc. and the Theo Müller Group, is bringing Europe's beloved Müller™ yogurt to the U.S. this summer, and consumers in the Northeast and Mid-Atlantic region will be the first to discover this rich and creamy, delightful dairy experience.

Müller™ FrütUp™ yogurt is a brand new way to enjoy parfait-style yogurt with a light, airy fruit mousse on top and will come in six flavors. Müller™ Corner™, a popular yogurt in Europe, has a two-chamber cup that includes creamy yogurt in one chamber and delicious mix-ins like fruit, caramelized almonds, crunchy cereal and chocolate in the other. There will be 10 varieties of Müller Corner, including four thicker, creamier Greek-style yogurt varieties called Müller™ Greek Corner™.

  • Müller Corner and Müller Greek Corner offer a new way to enjoy yogurt with add-ins you can flip, stir or dip. Varieties include Strawberry, Blueberry, Crunchy Granola, Crispy Crunch, Choco Balls and Choco Flakes. The Greek-style varieties include Caramelized Almonds, Strawberry, Blackberry & Raspberry, and Honeyed Apricot.

  • Müller FrütUp varieties include Peach Passion Fruit, Splendid Strawberry, Blueberry Bliss, Radiant Raspberry, Luscious Lemon and Very Cherry. Each starts with fruit carefully selected from farmers and is prepared on site with the yogurt. The unique part is the vibrant fruit mousse on top of the creamy yogurt -- perfect for scooping, swirling or mixing.

Müller Dairy was founded in 1896 by German dairy farmer Ludwig Müller. Today his grandson, Theo Müller, runs the hugely successful business in several countries. Like Quaker, what started as a simple business with the desire to share nutritious products with families has grown into a powerhouse of delicious yogurt offerings that are fun to eat and enjoyed by generation upon generation.

Müller products will be sold across the Northeast and Mid-Atlantic region and will be on shelves beginning late July 2012 at retailers including Ahold, Walmart, Kroger, Delhaize, Pathmark, Shop Rite, and Safeway.

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View the Müller Yogurt IPK: