SOURCE: Koeppel Direct

Koeppel Direct

March 22, 2016 05:01 ET

Multi-Channel Direct Response Agency Koeppel Direct Uncovers the Marketing Stats Behind March Madness

DALLAS, TX--(Marketwired - Mar 22, 2016) - Koeppel Direct has released an intriguing and informative new infographic that highlights the impact of March Madness among audiences and advertisers alike. With average viewership at an all-time high of 11 million viewers per game, Koeppel Direct shows just how audience participation is changing amid today's multi-screen and multi-device universe.

Among the key insights:

Cross-channel and cross-device engagement are at an all-time high, as evidenced by these 2015 viewership statistics that Koeppel Direct cites in the infographic: 96% of March Madness viewers used their television to watch some of the action, while 68% did so online; 52% attended live events, and another 50% caught up on the highlights via print media.

Mobile devices and radio stations deliver information to more than 40% of fans, while social networks like Twitter and Facebook are used by more than 35% of basketball enthusiasts. These diverse media consumption habits point to the importance of strategic and targeted promotional campaigns that can tap into the varied access points used by today's basketball fans.

Among the top advertising categories for March Madness are communications companies, financial services, auto, and restaurants. But, as indicated in the infographic, there are many more companies advertising in recent times than there were just a few years ago. In 2011 just 78 companies advertised, whereas in 2015 126 did -- a testament to the number of marketers that are actively capitalizing on the increasing popularity of this collegiate tournament.

More importantly, successful businesses are finding that advertising via multiple channels nets serious returns -- versus simply pouring all ad dollars into television spots. This is especially important when you consider that social media is a hotbed for marketing, and that the average cost of a 30-second spot during this event runs about $1.55 million. This infographic uncovers some keen insights -- but most of all, it points to the need to create a multi-channel, multi-platform marketing strategy to support continued business growth.

To view the infographic and read more March Madness marketing stats, please visit

About the NCAA Tournament also known as "March Madness"
Since 1939, the National Collegiate Athletic Association (NCAA) has hosted an annual, single-elimination college basketball tournament that pairs down 68 teams to a single victor over the course of several weeks of play. During this time period known as "March Madness," these 68 teams compete on a globally televised stage that can be seen from virtually anywhere on the planet -- from Canada to the Philippines, Argentina to Mexico. Viewership has grown to an average of more than 11 million per game.

About Koeppel Direct
Based in Dallas, Koeppel Direct is a leading direct response (DR) advertising agency, specializing in multichannel direct response television (DRTV). As buyers of direct response advertising time, Koeppel Direct assists clients in strategically placing DR advertising, as well as creating an effective advertising campaign that maximizes their clients' ROI. In addition to DRTV, Koeppel Direct provides media services for print, radio, and online -- tapping into a broad range of opportunities for their clients. Founded in 1995 by President Peter Koeppel, the company has grown into a dynamic and diverse team, with each team member bringing expert direct marketing and advertising knowledge and experience. Koeppel Direct's impressive client portfolio includes major companies like Turbo Tax, and The professional management and highly experienced staff have made Koeppel Direct a leading direct response advertising agency in America.

For more information about Koeppel Direct, please visit: