SOURCE: Threshold Agency

Threshold Agency

January 28, 2014 11:30 ET

Multi-Family, Student Housing Industry Veteran Launches New Marketing Firm

Austin-Based Threshold Agency Offers Team of Marketers, Designers and Digital Media Experts With More Than 45 Years of Industry Experience

AUSTIN, TX--(Marketwired - Jan 28, 2014) -  Having successfully built another marketing firm that served the needs of a select group of property owners and managers, multi-family housing industry veteran John Kerrigan, CAS, recently launched his new endeavor, Threshold Agency, a full-service agency that provides student housing marketing, multi-family marketing and other residential marketing services.

In launching the agency, Kerrigan assembled a team of industry insiders who have more than 45 years of combined multi-family and student housing marketing experience. These talented and creative gurus have worked onsite at multi-family communities, served in corporate-level marketing positions or specialized in catering to the student and multi-family housing industries as vendors.

Threshold specializes in property marketing and graphic design, property digital marketing and interactive design, and new development naming, branding and lease space design.

"At Threshold, building brands is what we do," Kerrigan said. "Whether your project needs naming and branding services or your property needs a solid graphic designer to quickly knock out high-quality marketing pieces during leasing season, our experienced team delivers."

As leader of the team, Kerrigan alone has nearly two decades of experience in marketing and advertising within the residential provider industry. He has a unique talent for combining creative approaches to marketing material design with marketing strategies backed up by his experience in the industry. He brings this wealth of knowledge to student housing, multi-family, senior housing and single-family property owners, developers and managers.

"I have spent my entire professional career working for or with the major players in the multi-family and single-family housing industries," Kerrigan said. "I started in the industry working onsite as a student housing leasing agent and worked my way up."

Kerrigan started working in multi-family and student housing while a student at Texas A&M University. He began as a leasing agent and worked his way up the industry's career ladder, eventually to vice president for marketing before starting his first agency. This deep industry background means that he -- and Threshold -- knows firsthand many of the challenges that come with marketing and leasing multi-family properties.

Threshold's client roster already includes many industry big names, such as Greystar Student Living, McKinney Properties, Grand Campus Living and Asset Campus Housing.

Learn more about the Threshold Agency at http://thresholdagency.com.

About Threshold
THRESHOLD is an Austin, Texas-based agency with a particular expertise in marketing and design for the student living and multi-family housing industry. We are a group of creative storytellers and strategic thinkers, and our success comes from our ability to form vibrant and strong messages for our clients. Visit the firm's website at http://thresholdagency.com.

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