SOURCE: PointClear

May 02, 2006 09:00 ET

Multi-Touch Direct Marketing Campaigns Increase Results by Over 65%

PointClear Recommends Marketing Strategy Utilizing a Mix of Media for Highest Return

ATLANTA, GA -- (MARKET WIRE) -- May 2, 2006 -- PointClear (, the Business Prospect Outsourcing company, documents that successful companies are shifting from large and costly single media campaigns to direct marketing campaigns that use a mix of media such as phone calls, email and direct mail to build familiarity and repetition with targeted prospects. The most successful companies are integrating multiple media into a coordinated marketing strategy to maximize effectiveness.

"Single media campaigns waste an enormous amount of money," said Dan McDade, president of PointClear. "Millions are spent each year on one-off ads or direct mail pieces that win awards, but little business. Based on our experience with our clients, the most effective marketing strategy blends voice, email, direct marketing and interactive media. Our multi-touch, multi-media campaigns can increase results by over 65 percent."

PointClear's multi-touch, multi-media marketing strategy is documented in a recent case study, entitled "Lead-Generation Case Study: How Multiple Touches Can Lead to Profit Multiples."

McDade further advises that any direct marketing campaign is doomed to failure unless it is built on a solid prospect marketing database that is accurate and properly segmented. "What many companies don't realize is that over 60 percent of the value of any direct marketing campaign is driven by list and database issues. Reaching the right prospect with the right message is paramount," he said.

Market segmentation and a multi-touch, multi-media marketing strategy for reaching prospects are core components of PointClear's Six Deliverables Methodology™, which integrates marketing best practices, tools and metrics to help companies connect with targets and close sales. PointClear's multi-touch direct marketing programs integrate phone, voice mail, e-mail, web sites, and direct mail to nurture sales opportunities until they are ready to purchase.

For nearly a decade, PointClear has been helping companies with complex sales processes improve their revenue performance by developing a successful marketing strategy. As part of this, the company helps to properly identify and segment target audiences, build relationships, and drive a consistent, predictable flow of highly qualified sales opportunities to clients.

Note: The case study referenced in this text can be accessed at with registration.

About PointClear

Headquartered in Norcross, GA, PointClear, the Business Prospect Outsourcing company, provides Sales Opportunity Management solutions that fill client forecasts, not just their pipelines. PointClear's expert sales and marketing professionals deliver the opportunities clients need to increase sales, correctly cover client markets, and add predictability and surety to client forecasts.

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