SOURCE: Multichannel


November 26, 2013 12:06 ET

Multichannel Raises $3M to Launch Fully Automated Ad Management Platform for Social, Search Engine Campaigns

New Capital Will Be Used for Public Launch -- Artificial Intelligence Powered Marketing Platform in the Cloud Is Free to Try

MOUNTAIN VIEW, CA--(Marketwired - Nov 26, 2013) - Multichannel ( today announced a $3M seed capital round from a network of angels across Europe and Asia to close out its go-to-market funding. The new capital will be used to accelerate the world's first fully automated and artificial-intelligence driven platform that allows businesses of any size to run, review and improve their marketing exposure. The platform comes with a free 30-day trial period. Multichannel's product features an integrated dashboard built to optimize the management of ad campaigns on various channels and search engines through a single AI-empowered solution. Multichannel has sealed the cracks of online marketing campaigns by combining different distribution channels into one user-friendly, cloud-based interface, making it quick and easy to manage even the most complex online advertising campaigns.

"By developing the first 100-percent automated digital-marketing platform, we have not only been able to provide an intuitive and comprehensive universal dashboard but also do so at the lowest price in the industry," said Multichannel CEO Dmitry Fedotov. "With our knowledge, utilization of accumulated data, advanced optimization and patented technologies -- all unique to the industry -- we are leading the way for marketers to focus their attention on their essential business goals and values, not time-consuming administrative tasks."

With unlimited scalability, the Multichannel platform provides marketers with a seamless solution to deliver messages to millions of channels worldwide, regardless of regulatory barriers, language or currency. Multichannel starts by collecting various marketing distribution channels into one location. After logging into each channel individually and adding them to the dashboard, the user will have access to all of the channels without having to log into each one separately. Through artificial intelligence -- supported by innovative, Multichannel-patented technology -- the platform constantly collects and analyzes data from past and current advertising campaigns, providing users with real-time recommendations on how to improve. Empowering campaign managers with a comprehensive solution for the optimal ad spend and reach, the platform also performs 24/7 bid management, allowing advertisers to start saving instantly.

Other highlights of the Multichannel platform include the ability to:

  • Review results of campaign exposure on various platforms in personalized control panels that focus on results which are important to customers;
  • Create reports in variable currencies;
  • Generate, monitor and manage marketing exposure in one place and language, and using one metric;
  • Perform constant evaluations of customer groups and ways to reach them in the right place at the right time;
  • Provide automatic bid management that optimizes and adjusts bids in campaigns in real time;
  • Warn of inefficient, fraudulent or misleading placements;
  • Deliver fraud-prevention measures, such as eliminating placements on websites that generate profits fraudulently.

"All the unique features that Multichannel provides users with comprehensively cover all the bases of global marketing campaigns," added Fedotov. "Personalized touches -- such as including the optimization of marketing campaigns search engines, providing users with fraud prevention, and our unique bid management system -- exemplify our goal of changing the scope of online marketing solutions as we know it."

For a free 30-day trial and more information, please visit:

About Multichannel
Multichannel is the first fully automated digital marketing platform with an integrated dashboard built to optimize the management of ad campaigns on various channels through a single automated, AI-empowered solution. Multichannel's inspired tools for advance optimization utilize artificial intelligence for data analysis, bid management and click fraud blocker, allowing for ideal budget optimization delivering the best results for advertisers and enables marketing teams to focus more on strategy and less on administrative tasks. Through a multitude of languages, currencies and regulatory barriers, this cloud-solution allows for the optimal ad spend and reach, by analyzing data through a smart algorithm and combining various distribution channels into a single platform.

Multichannel's team currently comprises 35 people in six offices worldwide, including Hong Kong, Mountain View, Calif., Shanghai, Moscow and Munich.

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