Sitebrand Inc.

Sitebrand Inc.

August 19, 2008 08:00 ET

Multichannel Retailer Uses Sitebrand to Segment&Serve™ Web Visitors

Wholesale Tool models online experience to meet "in-store" expectations and boost conversion rates

GATINEAU, QUEBEC--(Marketwire - Aug. 19, 2008) - Michigan-based Wholesale Tool, which specializes in brand name tools for consumers and industry, has engaged the services of Sitebrand (TSX VENTURE:PTA) to help optimize their online personalization, persuasion and conversion potential.

Established in 1960, Wholesale Tool has seven stores across the United States and a mail order catalog featuring more than 50,000 items. In an age where online shopping is becomingly increasingly popular, Sitebrand makes it possible for Wholesale Tool to easily segment specific audiences of customers which can then be served highly targeted and personally relevant offers. This increased relevancy increases engagement, conversion rates and revenue.

One of Wholesale Tool's top performing Sitebrand campaigns relates to the first time visitor segment; visitors are offered a discount on their first order, or a free tool promotion, if they purchase during that initial visit. "The conversion from that (first time visitor) campaign is half-a-percent (0.5%) greater when compared to the control banner," says Jason Cherwak, Online Marketing Manager at Wholesale Tool.

By recognizing visitors, and meeting expectations that relate to the in-store experience, Wholesale Tool is also seeing positive impact with geo-targeted campaigns which drive traffic into nearby stores and lost shopper campaigns which trigger help via the search feature.

"The whole idea is to personalize the experience of our online customers, while also recognizing the need to drive them to the stores and catalog. With Sitebrand, we are able to achieve these business goals," says Cherwak.

DM News, a highly respected publisher of news related to trends and technologies in marketing, showcased the online targeting success Wholesale Tool is seeing with Sitebrand in a recent feature article ( Their success is also featured in Sitebrand's Client Success Stories library (

About Sitebrand Inc. (TSX VENTURE:PTA) provides online marketing solutions and related services to major retailers across North America and Europe. Based on its proprietary software, Sitebrand's Segment&Serve™ personalization solution delivers personalized online marketing campaigns for websites, email, search engine marketing, blogs, banners, point of sale, or any other web medium. Using Sitebrand, online retailers are able to develop customized marketing campaigns that leverage anonymous web analytics and visitor behavior, providing each visitor with a personalized experience to that particular visitor in real-time - generating more customers, more profit per customer, more customer loyalty, and more conversions. Sitebrand was founded in 2000 and is headquartered in Gatineau, Quebec.

Disclaimer: Statements in this release that are forward looking involve known and unknown risks and uncertainties, which may cause the company's actual results in future periods to be materially different from any future performance that may be suggested in this release. The company assumes no obligation to update any forward-looking statements contained in this release. Trading in the securities of Pretium Capital Corp. should be considered highly speculative.

The TSX Venture Exchange has in no way approved or disapproved the contents of this news release and accepts no responsibility for the adequacy or accuracy of this release.

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