Multimedia Nova Corporation

Multimedia Nova Corporation

November 15, 2007 19:37 ET

Multimedia Nova Corporation Launches "Diversity Media Services LTD"

TORONTO, ONTARIO--(Marketwire - Nov. 15, 2007) - Multimedia Nova Corporation (the "Company") (TSX VENTURE:MNC.A) is pleased to announce the launch of Diversity Media Services ("DMS") designed to respond to the needs of clients who are increasingly requesting cultural marketing solutions, effectively filling the void that is not being addressed by traditional media.

"Today's demographic reality has created a need for DMS, an agency designed to be the conduit between corporate Canada and multicultural consumers", stated Multimedia Nova Corporation President, Lori Abittan. "DMS, currently serving over 30 of the 55 languages spoken in Ontario and approximately 1,000,000 households, will provide its clients with unparalleled multicultural media reach, effective deployment of advertising resources, and competent adaptation of the advertising message in the many voices of Canada."

Multimedia's many years of expertise in cultural media, publishing and printing, provides context as DMS leverages demographic analysis and provides access to gravity points in each cultural community through its own network and partner publishers.

Abittan added, "DMS's ability to efficiently develop media strategies for any product, service or organization through today's ever-changing multicultural market is matched by our long-term experience to successfully deliver the appropriate solutions in a 'one stop shop' for advertisers. Multicultural media products are read cover to cover, are unduplicated and are tools of integration for newcomers and validation in mature cultural groups. Put simply: we are the 'Media for the New Mainstream' in action."

"The New Mainstream represents a united Canada", continued Abittan. "A Canada that has come to realize that diversity is what defines it, and the dynamics created through cultural interaction are powerful tools driving shared visions and common goals."

Multimedia Nova Corporation is an integrated Canadian communications enterprise, based in Toronto. DMS plans to expand its partner network to other culturally diverse centers such as Vancouver, Calgary, Edmonton and Montreal.

Multimedia Nova Corporation's properties include: Corriere Canadese (Italian daily newspaper and web site); Tandem (Corriere's English weekend edition and weekly web site); Correo Canadiense (Spanish weekly newspaper and daily web site); Nove Ilhas/O Correio Canadiano (Portuguese weekly); the Town Crier group of 10 community newspapers and weekly web site; Vaughan Today (English weekly newspaper and daily web site) and Insieme (Italian weekly in Montreal). Multimedia Nova subsidiaries include: Multicom Media Services, NewsWeb Printing & Distribution Corporation, Diversity Media Services Ltd. and World Television Network/Le Reseau Telemonde Inc.


- According to Environics (Environics Analytics 2007 Demographic Estimates & Projections), Ontario is the market at our doorstep with 12.8 million people, and approximately 3.1 million people in the province who have identified their home language to be other than English or French.

- During the past 10 years, the immigrant population of Toronto has grown to 48% of the city's total population(i)

- Multicultural communities are expanding their voice in Ontario. In 2005, there were 230 multicultural publications in Ontario and a total of 337 multicultural publications in Canada.(ii) A great many more cultural publications operate outside official recognition.

(i) Statistic Canada

(ii) Canada's Ethnocultural Press, Canadian Heritage 2006

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

Contact Information

  • Multimedia Nova Corporation
    Lori Abittan
    President and Chief Executive Officer
    (416) 785-4302
    (416) 785-4303 (FAX)