Multimedia Platforms Agrees to Acquire Next Magazine, New York's Leading Gay Lifestyle Publication

FT. LAUDERDALE, FL--(Marketwired - Apr 29, 2015) - Multimedia Platforms, Inc. (OTCQB: MMPW) ("MMPW"), the only LGBTQ publicly traded media company, today announced signing a Letter of Intent ("LOI") to acquire New York's leading gay lifestyle weekly resource Next Magazine ("Next") from RND Publications. Next began publishing in 1993 and today has over 50,000 weekly print readers, in excess of 120,000 monthly on-line unique visitors, 14,000 Twitter followers and a following on Facebook that exceeds 75,000 fans.

"As part of our strategy to deliver a suite of content via print and social media to our loyal and influential $850 billion LGBTQ market, we are pleased today to sign a LOI to acquire Next Magazine," stated Bobby Blair, CEO of Multimedia Platforms. "As the first Manhattan based gay lifestyle magazine to be carried on newsstands, Next magazine has a legacy that provides a perfect fit with our on-going growth plans. With its circulation in Manhattan, Brooklyn, Queens, The Bronx, Long Island and New Jersey, Next will anchor our brand in the Northeast as we expand across the country."

Multimedia Platforms' mission is to provide a strong and cohesive voice to the global LGBTQ community by providing news, information and connections within the community, while delivering the community's messages and input to the rest of the world in a framework that cannot be overlooked. As a result of the acquisition, MMPW will have the ability to provide its growing list of advertisers access to the LGBTQ community in New York/New Jersey through its print and online publications. In addition, advertisers not only get access to the LGBTQ community in New York, but the New York advertisers get access to the LGBTQ community in Florida.

Bobby Blair continued, "A critical strategy in acquiring Next is to harness its potential to create stronger relationships, more accountability, and streamline the flow of information via our new technology platform we are currently building. We have engaged Pink Banana Media to lead the development of our soon-to-be-launched MMPW Social Media Network that will bring a complete suite of news, entertainment, travel, and messaging/photo/video sharing forums directly to our members' from the Next acquisition to their mobile devices. The use of social media and our loyal community are our best friends in this mission to further broaden our audience by allowing for the instantaneous delivery of communications to any part of the globe."

MMPW's online traffic has increased over 400%, in the first quarter of 2015, largely due to focus being brought by celebrity writers and spokespersons, strategic acquisitions and partnerships, and freshly designed web portals. The launch of the Social Media Network is intended to create an ever-increasing traffic flow to a complete suite of online services, giving the LGBTQ community a one-stop destination for online information and connections.

Matt Skallerud, President of Pink Banana Media stated, "Our Social Media technology, combined with MMPW's news and entertainment networks, and public company resources create a perfect partnership to maximize the potential of both companies. Advertisers, network members, and the mainstream media will benefit from the tremendous flow of information and the ability to quickly send their messages 'viral' throughout the connected world."

ABOUT MULTIMEDIA PLATFORMS INC.:

Multimedia Platforms Inc. ("MMP") is a publicly traded industry-leading Multimedia Technology and Publishing company that integrates print media with social media, and related online platforms, to deliver information and advertising to niche markets. MMP teams utilize its proven business model to deliver niche publications and online platforms that target one of the most sought-after demographics in the world, the Lesbian, Gay, Bisexual and Transgender population. MMP has recently expanded its concept to include video and mobile applications reaching deep into the international LGBTQ community. MMP's top brands include The Agenda, a Florida-based weekly LGBTQ newspaper covering world, national and local news and events; and Guy Magazine, a weekly entertainment and lifestyle full-color publication covering the burgeoning South Florida LGBTQ marketplace. MMP's plan to interweave print, web and mobile delivery of the highest quality news and entertainment information via a variety of platforms crosses all cultural, generational and preferred modality barriers to reach an unprecedented audience.

ABOUT NEXT MAGAZINE:

Next Magazine is "New York's Gay Guide" -- a weekly comprehensive lifestyle resource for all gay New Yorkers, regardless of skin color, ethnic background or economic status. Since 1993, we have aimed to highlight both the popular and under the radar events, personalities and products that appeal to such a diverse range of gay men, especially when those stories are about gay New Yorkers themselves. Colorful, fun and always with a good sense of humor, Next's provocative commentary on nightlife, entertainment, politics, fashion, sports and celebrity informs its community and engages its readers in order to help the Big Apple maintain its vital and supportive gay legacy.

Next Magazine is available on a weekly basis throughout New York City, Upstate New York, New Jersey, and Fire Island, and 24/7 internationally through its web component, NextMagazine.com.

SAFE HARBOR STATEMENTS:

Any statements that are not historical facts contained in this release are "forward-looking statements" as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA), which statements may be identified by words such as "expects," "plans," "projects," "will," "may," "anticipates," "believes," "should," "intends, " "estimates," and other words of similar meaning. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be cancelled, and other factors that may cause our actual results, performance or achievements, or developments in our industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the fluctuation of global economic conditions, the performance of management and our employees, our ability to obtain financing or required licenses, competition, general economic conditions and other factors that are detailed in our periodic reports and on documents we file from time to time with the Securities and Exchange Commission. The forward-looking statements contained in this press release speak only as of the date the statements were made, and the companies do not undertake any obligation to update forward-looking statements. We intend that all forward-looking statements be subject to the safe-harbor provisions of the PSLRA.