SOURCE: StayinFront


March 07, 2012 09:00 ET

Multinational Pharmaceutical Upgrades Mobility Sales Force Efficiency With StayinFront

Gedeon Richter Equipped Sales Force With StayinFront TouchRx™ Mobile Solution and Android™ for Upcoming Challenges

LONDON--(Marketwire - Mar 7, 2012) - StayinFront (UK) Ltd., a leading global provider of customer relationship management systems and mobile sales force effectiveness tools, today announced their existing client, Gedeon Richter, has expanded its relationship with StayinFront by deploying StayinFront TouchRx™, the industry-leading mobile CRM solution, using Android™ tablets.

Gedeon Richter is a Hungarian multinational pharmaceutical company. The Company's products cover almost 100 countries across 5 continents through their own distribution network. StayinFront EdgeRx®, StayinFront's SaaS-based CRM solution, was successfully delivered in 2010. With high satisfaction from field users and managers, Gedeon Richter is now staying to the lead by implementing StayinFront TouchRx. The sales force will be using StayinFront's Life Sciences CRM on Android tablets to capture, track and store key data at the point of sale.

Arkadiusz Zieliński, Business Unit Manager MS/WRM from Gedeon Richter, commented, "We are delighted to expand our relationship with the StayinFront Life Sciences CRM solution. StayinFront TouchRx mobile CRM solution fulfills our business requirements. We will rollout this new platform to our sales force and leverage it to expand both e-detailing and closed loop marketing across more field users."

As a mobility solution, StayinFront TouchRx is flexible and Gedeon Richter can expect a rapid improvement in the effectiveness of their sales force via the quick deployment process. The field force will be able to access critical information anywhere and anytime using Android tablets, including reporting calls, profile contact or organisation, manage samples and sample requests via a single application.

Wayne Gallaway, Managing Director EMEA for StayinFront, commented, "This is an exciting opportunity to assist Gedeon Richter Poland in further driving the efficiencies in the field that put them ahead of their competition. Leading-edge CRM on Android Tablets, as well as access online and offline to present media, capture signatures for sampling, and managing and tracking critical information whilst on call are all easily achieved with StayinFront TouchRx."

About Gedeon Richter
Gedeon Richter is a Hungarian multinational pharmaceutical company. The parent company and its manufacturing subsidiaries in 4 countries combine to form the Central-Eastern European's leading pharmaceutical manufacturing group. It maintains a direct presence in 30 countries, 30 representative offices, 14 commercial subsidiaries and wholesalers. Original pharmaceutical molecular research and unceasing innovation have been defining elements of Richter's strategy since its establishment in 1901. Today, with an 800 strong research and development teams, the company has evolved into the Central-Eastern European's most important centre for pharmaceutical research. The Company's mission is to improve standards of healthcare by supplying modern and affordable products.

About StayinFront
StayinFront is a global provider of the world's most innovative customer relationship management solutions. From on-demand and on-premise CRM to mobile CRM access in the field using Androids™, iPhones and iPads, its ground-breaking software offers rich functionality, fast deployment and easy-to-use tools that increase sales force effectiveness. StayinFront has been selected as a strategic partner by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit or log on to our blog at

Note to editors: Copyright 2011. StayinFront EdgeRx is a registered trademark of StayinFront. StayinFront TouchRx is a trademark of StayinFront, Inc. iPhone and iPad are trademarks of Apple, Inc., registered in the U.S. and other countries. Android is a trademark of Google, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright Law.

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