SOURCE: Gentex


April 16, 2009 16:34 ET

Multiple Gentex Mirror-Based Features on New Lexus

ZEELAND, MI--(Marketwire - April 16, 2009) - Gentex Corporation (NASDAQ: GNTX), the Zeeland, Michigan-based manufacturer of automatic-dimming rearview mirrors and commercial fire protection products, announced today that it is shipping a number of different auto-dimming mirror variations for the 2010 Lexus RX. The Company's newest technologies, including SmartBeam® and its Rear Camera Display (RCD) Mirror, are available on the new luxury utility vehicle. The RX 350 is available in North America, Europe, Japan, and China. The RX 450h, the hybrid version of the 350, is available in some of these markets.

In addition to a base interior auto-dimming mirror, the new RX offers Gentex driver- and passenger-side exterior auto-dimming mirrors; a compass utilizing Gentex's proprietary Z-Nav® technology, a highly-accurate sensor that is designed to determine the vehicle's directional heading; Automatic High-Beam (which Gentex markets as SmartBeam), the intelligent high-beam headlamp assist feature; and the RCD Mirror as stand-alone options or as part of multiple RX packages.

The RCD Mirror contains a liquid crystal display (LCD) that works with a video camera mounted at the rear of the vehicle to provide a view directly behind the vehicle while backing up. When the vehicle is shifted into "reverse," a 2.4-inch LCD display appears automatically through the auto-dimming mirror's reflective surface. The display disappears when the vehicle is shifted into any other gear. The capability for the display to appear through the mirror's surface is made possible by Gentex's "transflective" coating and lighting techniques, which result in a bright, high-resolution color image. The RCD Mirror option is available on the RX model on a global basis.

SmartBeam High-Beam Headlamp Assist technology is available in two variations to accommodate Bi-HID and Halogen high-beam headlamps. SmartBeam uses a miniature camera-on-a-chip combined with algorithmic decision making designed to automatically turn a vehicle's high beams on and off according to surrounding traffic conditions. The system is designed to maximize a vehicle's forward lighting and to eliminate the repetitive and sometimes burdensome task of turning the high beams on and off. The SmartBeam option is available on the RX models in North America.

"The new Lexus RX is the most highly contented vehicle program for which Gentex is currently shipping product," said Enoch Jen, Gentex Senior Vice President. "The Company's newest and most sophisticated technologies, coupled with our market-leading auto-dimming feature, are being offered on a global scale through this one program. Working with Lexus engineers, Gentex was able to develop technologies that meet varying global requirements and consumer expectations."

Founded in 1974, Gentex Corporation (NASDAQ: GNTX) is an international company that provides high-quality products to the worldwide automotive industry and North American fire protection market. Based in Zeeland, Michigan, the Company develops, manufactures and markets interior and exterior automatic-dimming automotive rearview mirrors that utilize proprietary electrochromic technology to dim in proportion to the amount of headlight glare from trailing vehicle headlamps. Many of the mirrors are sold with advanced electronic features, and more than 96 percent of the Company's revenues are derived from the sale of auto-dimming mirrors to nearly every major automaker in the world.

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