Multiplied Media Corporation
TSX VENTURE : MMC

Multiplied Media Corporation

May 18, 2010 09:00 ET

Multiplied Media Announces Availability of Poynt Application for BlackBerry Enterprise Server Users

CALGARY, ALBERTA--(Marketwire - May 18, 2010) - Multiplied Media Corporation (TSX VENTURE:MMC) (the "Company" or "Multiplied"), a leading provider of mobile local search services, today announced the availability of an enterprise build of their award-winning Poynt application. BlackBerry smartphone users on a BlackBerry Enterprise Server (BES) will have full access to the benefits and features of the Poynt application.

Poynt is a convenient and timesaving GPS-enabled application that connects users to local businesses, people, restaurants and movie theaters at the moment they want to find or acquire products or services. Poynt gives consumers the ability to move beyond discovery of their local area to view movie trailers and show times, book dining reservations, compare local gas prices, view directions on a map, click-to-call a business or view a website.

"Poynt is an effective tool in reducing business costs and enhancing workforce productivity through fewer directory assistance calls and the ability to quickly set up business lunches or find meeting locations," said Andrew Osis, CEO of Multiplied Media. "The new BES build allows BlackBerry enterprise administrators to easily manage distribution and updates of Poynt to their colleagues, connecting them with the local area to get quick search results, turn-by-turn directions and mapping, or detailed location information."

"Poynt is a very useful application and we are pleased to now be able to give our organization access to it," said Gavin Wilson, Senior Support Analyst at Oxford University Press. "We appreciate that Multiplied Media delivered a well-packaged BES build of the app that is easy to deliver to Oxford University Press' Blackberry users."

Multiplied Media has turned off update notifications in this enhanced enterprise build to ensure BES users do not need to download the app directly when an update becomes available. Poynt offers two versions of its Enterprise build to ensure BES users can fully utilize the application whether it's through a desktop manager or BES connection only.

Poynt is currently available for BlackBerry® smartphones in Canada, the United States, Germany, the United Kingdom, Italy, France and Spain through BlackBerry App World™ (www.blackberry.com/appworld). To register for Poynt BES visit http://www.poynt.com/bes for information.

About Multiplied Media Corporation

Multiplied Media (www.multiplied.com) develops and operates mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning application Poynt (www.poynt.com) is a mobile local search service available over BlackBerry smartphones and iPhone and iPod Touch devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering, from newly acquired UnoMobi (www.unomobi.com), enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

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