Multiplied Media Corporation

Multiplied Media Corporation

October 14, 2010 11:43 ET

Multiplied Media Corporation Engages Trilogy Capital Partners to Lead Financial Marketing and Investor Relations Initiatives

Trilogy to Spearhead Investor Awareness for Leading Provider of Innovative Location-Based Search Applications for Many of Today's Most Popular Mobile Devices

CALGARY, ALBERTA--(Marketwire - Oct. 14, 2010) - Multiplied Media Corporation ("Multiplied" or the "Company") (TSX VENTURE:MMC), a leading provider of mobile local search services, is pleased to announce that it has retained the consulting services of Trilogy Capital Partners, Inc. ("Trilogy") to handle its investor relations activities in the United States, subject to regulatory approval including approval of the TSX Venture Exchange.

Trilogy is a US-based investor relations firm that provides strategic advisory services, crisis management capabilities, technology-driven communications and robust awareness campaigns. Trilogy's mandate is to drive investor visibility and deliver on Multiplied's goal of creating compelling and consistent shareholder value.

"The depth of market experience represented by the Trilogy team, combined with our award-winning and increasingly popular Poynt mobile location-based search service, makes the timing of this relationship ideal," said Andrew Osis, Chief Executive Officer of Multiplied Media. "We intend to use all of the communication tools at our disposal to keep current investors apprised of our latest growth initiatives, in addition to markedly raising our visibility and expanding our shareholder base."

Trilogy will work with Multiplied to structure and implement a marketing program designed to create financial market and investor awareness for the Company. The core drivers of the program will be to provide information to potential institutional and retail investors about Multiplied, its expanding Poynt and MyInboxNow service offerings, as well as assist with the preparation and dissemination of news, research and investor relations documents to the investor community. The program will utilize technology-driven communications to attract additional long-term investors and to create new opportunities in M&A and Business Development.

"Mobile devices are becoming increasingly popular throughout the world and are even surpassing personal computers as the primary way to connect to the internet in many emerging markets," said Darren Minton, President of Trilogy Capital Partners. "As an early entrant in the rapidly expanding location-based search (LBS) market with its award-winning Poynt application, which is available on BlackBerry® smartphones, iPhone and Android mobile devices, Multiplied is uniquely situated to profit from the anticipated rapid expansion in wireless application use. We are pleased to have the opportunity to work with Mr. Osis and his team to bring Multiplied's impressive growth story to the attention of the global investment community."

Trilogy does not have any interest, directly or indirectly, in the Company or its securities, or any right or intent to acquire such an interest, other than as disclosed below.

The agreement, which encompasses a three-month initial term, is effective immediately and may be terminated by either party at any time with 30 days' notice. The Company has agreed to pay Trilogy a monthly consulting fee of $7,500 cash and has granted Trilogy options to purchase 600,000 common shares of the Company at an exercise price of $0.10 per common share pursuant the Company's Stock Option Plan. The options will vest one-quarter every three months for a period of twelve months and will be exercisable for a period of five years.

About Multiplied Media Corporation

Multiplied Media ( develops and operates innovative mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning application Poynt ( is a mobile local search service available over BlackBerry smartphones, iPhone and iPod Touch as well as Android devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

Forward-Looking Statement

This news release contains forward-looking statements relating to Trilogy structuring and implementing an investor-relations focused marketing program to create financial market and investor awareness around the Company's business. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.

These forward-looking statements are based on certain key assumptions regarding, among other things: the success of Trilogy's marketing plan, including their ability to attract long-term investors or create additional M&A or business development opportunities as a result of the plan. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: risks that the plan cannot be developed or implemented as anticipated or that the plan will not create the market interest as expected; competition in the Company's target markets; management of future growth and expansion; the development, implementation and execution of the Company's strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products and fee structures; and the success of the Company's brand development efforts; risks associated with strategic alliances; reliance on distribution channels; product concentration; need to develop new and enhanced products; potential product defects; our ability to hire and retain qualified employees and key management personnel; and risks associated with changes in domestic and international market conditions and the entry into and development of new for the Company's products.

The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact Information

  • Multiplied Media Corporation
    Andrew Osis
    CEO & Director
    Multiplied Media Corporation
    Raymond Ng
    Director, Investor Relations
    Financial Communications Contact:
    Trilogy Capital Partners
    Darren Minton
    Toll-free: 800-592-6067