Multiplied Media Corporation
TSX VENTURE : MMC

Multiplied Media Corporation

May 19, 2010 09:03 ET

Multiplied Media to Include Thomson Local Listings for Poynt Users in the United Kingdom

CALGARY, ALBERTA and FARNBOROUGH, HAMPSHIRE, ENGLAND--(Marketwire - May 19, 2010) - Multiplied Media Corporation (the "Company" or "Multiplied") (TSX VENTURE:MMC), a leading, Calgary-based provider of mobile local search services, is pleased to announce an agreement with UK-based local business search company Thomson Local to deliver their local business listings within the business and restaurant sections of Multiplied's Poynt application.

Poynt is a convenient and timesaving GPS-enabled application that connects consumers to local businesses, people, restaurants and movie theaters at the moment they want to buy or acquire products or services. Poynt gives consumers the ability to move beyond discovery of their local area to view movie trailers and showtimes, book dining reservations, view directions on a map, click-to-call the business or view their website.

Under the agreement, Thomson Local content is delivered to users of the Poynt mobile application when the user queries for local business or restaurant information.

Poynt has experienced tremendous growth in the United Kingdom since the June 2009 launch, accounting for nine percent of its active user base in April. Those users performed an average of 13 monthly queries for local businesses, restaurants and movie information during the month.

"The agreement with Thomson Local provides revenue in the United Kingdom while strengthening the Poynt offering by providing relevant, accurate and up-to-date information to our users," said Andrew Osis, CEO, Multiplied Media. "We are pleased to be working with such a progressive and innovative local search company."

"We continuously strive to find new and compelling means to distribute our content," said Richard Avery, Head of Digital and Development, Thomson Local. "The Poynt application delivers added value to our customers by reaching the mobile audience when and where they are searching for local businesses."

Poynt is seamlessly integrated with the BlackBerry® user experience, allowing users to add searched addresses to their BlackBerry® Contacts, schedule and add events to the BlackBerry® Calendar and even invite address book contacts to events. Poynt also shows users how to get to a selected location utilizing BlackBerry® Maps or Google Maps Mobile.

Poynt is available on BlackBerry App World™ (www.blackberry.com/appworld) or via Over the Air download at m.poynt.com from the BlackBerry® Browser to BlackBerry smartphone owners in Canada, the United States, Germany, the United Kingdom, Italy, France and Spain.

About Multiplied Media Corporation

Multiplied Media (www.multiplied.com) develops and operates mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning application Poynt (www.poynt.com) is a mobile local search service available over BlackBerry smartphones, iPhone and iPod Touch devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering, from newly acquired UnoMobi (www.unomobi.com), enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

About Thomson Local

Thomson Local (www.thomsonlocal.com) has been operating for over 25 years and has established itself as the leading local search company in the UK. Today, business listings are available both in print and online following the launch of ThomsonLocal.com in 2003.

ThomsonLocal.com is powered by the most comprehensive database of its kind in the UK with over 1.8 million businesses listed and additional content provided. With a variety of online advertising options, as well as being a Google AdWords Qualified company, Thomson Local's tailor-made packages help promote businesses to an online audience that makes over 275 million searches a month across its partner network, which includes Bing, Pipex and Streetmap.

174 editions of the Thomson Local are produced and delivered free of charge to over 22 million homes and businesses throughout the UK. Following the partnership formed in 2006, Thomson Local is the only classified directory that rewards people with Nectar points for calling businesses listed in either its online or printed directory.

With its head office in Farnborough, Hampshire, Thomson Local is an Investors in People Champion, with 10 regional sales offices throughout the UK.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact Information

  • Evie Smith
    FortyThree PR, Inc for Multiplied Media Corporation
    831-401-3175
    poynt(at)fortythreepr.com
    or
    Mark Cox
    Corporate Communications Manager, Thomson Local
    Tel: 01252 390506
    Mobile: 07768 578270
    mark.cox@thomsonlocal.com