SOURCE: Omniture

September 18, 2007 08:00 ET

Multiply Selects Omniture to Enhance the Social Networking Experience

Omniture SiteCatalyst® Provides Social Networking Site With Greater Visibility Into Site Usability

OREM, UT--(Marketwire - September 18, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Multiply, a leading social networking and media sharing Web site, has selected Omniture SiteCatalyst to measure the performance and enhance the overall usability of their Web site. With technology tailored specifically to address the social networking industry, Omniture is well-positioned to help Multiply leverage the power of Web analytics to not only improve the visitor experience on their site, but also gain visibility into their ad performance.

"People come to to share videos, blogs, photos and more with friends and family, and we wanted an analytics solution to help us better understand how our members are using our site," said Michael Gersh, vice president of sales and marketing at Multiply. "Omniture helps us analyze visitor paths, determine sponsorship opportunities, and also provides additional insight that helps us streamline our overall product design. Omniture is a key contributor in supporting our objective to become the easiest and most convenient way to share your life with your friends."

According to Gersh, the world of social networking is only about four years old, with Multiply being established three and a half years ago (now in the Alexa Web Information Company Top 100 for site traffic). With over six million registered users, Multiply wanted a robust Web analytics solution that provided a high level of service and support -- greater than what their previous solution could offer.

Prior to Omniture, Gersh and his team had limited visibility of how users were interacting with their product. Now, with complete insight into visitor trends and site bottlenecks, Multiply can make it easier for visitors to upload photos and video files, converse with other users and share various forms of content.

"The emergence of social networking has changed the way companies market today. Videosharing, photosharing, and blogs are just some of the ways consumers are embracing this new medium," said Gail Ennis, senior vice president of marketing at Omniture. "By optimizing all the aspects of their site visitor interactions, Omniture is helping to drive the growth of Web 2.0 communities."

About Multiply

Based in Boca Raton, FL and with offices in New York City and San Francisco, Multiply gives people the ability to share personal content with a wider, more relevant audience by leveraging trusted relationships to communicate with friends-of-friends. This small-group approach to social networking ensures that more of the people you know and care about -- and fewer strangers -- see your personal content and interact with you. Multiply's feature-set appeals to a growing number of individuals who are not only concerned with privacy issues surrounding mainstream social networks, but who also value content created by their real-world friends and family. Named to AlwaysOn's 2007 OnHollywood 100 list of the top private digital entertainment and media companies, Multiply is privately held with backing by VantagePoint Venture Partners, Point Judith Capital, Transcosmos, and private investors. For more information, visit

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and partners, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of the business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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