SOURCE: Marketwire


May 21, 2010 10:30 ET

Multivariate Testing Strategies Demystified in Expert Webinar

Virtual Session Teaches Best Practices for Data-Driven Online Marketing

TORONTO--(Marketwire - May 21, 2010) - Marketers looking to better understand the fundamentals and applications of multivariate testing and to improve return on investment (ROI) for their online marketing efforts are encouraged to register for the virtual session, "Introduction to Testing: Going beyond ego and intuition to become a data-driven online marketer." This one-hour webinar will explain how to challenge conventional wisdom with web analytics and multivariate testing, and is a featured presentation at the Online Marketing Virtual Summit.

What: Virtual Webinar - "Introduction to Testing: Going beyond ego and intuition to become a data-driven online marketer"

When: Thursday, May 27, 2010
9:45 - 10:45 a.m. PST / 12:45 - 1:45 p.m. EDT

Who: Garry Przyklenk, online marketing and lead generation manager at Marketwire 

Cost: Free

What you will learn:

  • The definition of multivariate testing, and how it can benefit your online marketing efforts
  • How to challenge conventional wisdom with web analytics and testing
  • Effective profiling techniques to develop user personas
  • Six important reasons to start testing now
  • How technology is making testing easy

To Register: Click here to register for the free event

The Online Marketing Virtual Summit is a one-day, online event hosted by OMS and ClickZ and covers eight tracks across all major domains of online marketing, including social media, search marketing, web analytics and integrated marketing. There is no charge to register, and attendees have access to a full day of expert presentations and case studies from industry leaders, as well as the opportunity to network, collaborate and share ideas with other attendees via virtual peer networking. Marketwire is a proud sponsor of the OMS 2010 23-City Tour, and will lead additional expert sessions in Long Beach, CA, June 21 and San Francisco, CA, August 17. 

About Marketwire

The only fully integrated North America-based global newswire, Marketwire is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, News Dashboard coverage reports, exclusive access to networks such as The Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. For further information visit:

Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 11,000 clients worldwide through 20 offices on four continents. For more information, visit us at

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