March 04, 2008 09:00 ET
Build-a-lot Brings House-Flipping Fun to Retailers
MumboJumbo Launches Digital Smash Hit at Retailers Nationwide
DALLAS, TX--(Marketwire - March 4, 2008) - Flipping houses just got a lot easier. Today,
Dallas-based MumboJumbo brings the house-flipping simulation game
Build-a-lot to the shelves of retailers nationwide. The popular task
management game makes its market debut after dominating the online portals
since it launched last fall.
Developed by HipSoft, Build-a-lot asks players to help local mayors improve
their neighborhoods, cities and towns by building houses, improving homes
and adding cool features like cinemas, surf shops and castles to drive up
property values. By buying new blueprints, flipping houses for quick cash
and collecting rent, players work toward financial and neighborhood
improvement goals set by each mayor. Not only do players have to balance
the tasks assigned, but in later levels players' problem-solving skills are
put to the test. In order to complete later levels, players must complete
the tasks in the best order to meet the goals within the allotted time.
Build-a-lot took online game portals by storm when it launched last fall,
ranking within the top five on more than 18 game sites, and ranking number
one on Yahoo! Games for the first month after it was released. Yahoo! Users
have rated Build-a-lot 4.5 out of 5 stars, attesting to the game's fun
While casual games are generally played by a predominantly female audience
(almost 74 percent of those who pay to play causal games through online
portals are female according to the Casual Games Association),
Build-a-lot's unique game play appeals to an even broader audience of both
men and women.
"We're very proud and excited to bring Build-a-lot to retailers across the
nation -- this is a really great game that has given anyone who ever wanted
to try their hand at flipping houses a much less expensive way to do so,"
said Mark Cottam, CEO of MumboJumbo.
Build-a-lot retails for $19.99 and is rated 'E' for Everyone. The game is
available at retailers across North America and is also available at
Headquartered in Dallas, Texas, MumboJumbo LLC™ is a worldwide
publisher, developer and mass marketer of premium casual games for PCs and
game consoles. MumboJumbo games are downloadable at its website as well as
key game portals, or purchased at retail through mass merchants, computer
retailers and specialty outlets. MumboJumbo owns and operates studios
located in Dallas and Vladivostok, Russia, and publishes and distributes
software through its subsidiaries worldwide. For more information please
visit our website at www.mumbojumbo.com.
Founded in 2002, and located in Redmond, Washington, HipSoft LLC is a
leading developer of casual games. HipSoft has developed a wide variety of
popular games including Flip Words, Ocean Express, Trivia Machine and
Build-a-lot. For more information please visit the HipSoft website at