SAN FRANCISCO, CA--(Marketwired - May 18, 2016) - Munchery, the leader in high-quality meal delivery, today announced a massive expansion to serve the entire West Coast and Washington, D.C. The move increases the company's serviceable market by more than 700% and takes Munchery one step closer to its goal to make great food accessible to more people, everywhere.
"Same-day delivery has proven to be a fruitful offering in metro areas and we're happy to announce that we'll be expanding that format to more areas soon. At the same time, there's demand for high-quality, convenient meals beyond city centers," said Tri Tran, Munchery co-founder and CEO. "Our vertically integrated model enables us to scale diverse formats and offerings to meet the needs of a broader range of lifestyles and demographics. We're aiming to become a default meal option for millions of new customers nationwide."
Introducing The Plaid Box
Starting today, consumers across California and regions of Arizona, Colorado, Idaho, Nevada, Oregon, Utah and Washington will have access to Munchery's Plaid Box: a weekly subscription meal kit with original recipes and chef-curated ingredients.
Each Plaid Box contains up to three ready-to-cook meals for two people. Meals are designed to be prepared in 15 minutes, allowing diners to enjoy their meal without the time consuming prep work. Pricing begins at $11.66 per serving with free shipping and flexible scheduling. The Plaid Box can be ordered today on Munchery.com, with first shipments delivered May 31.
Expanding Same-Day Delivery
In addition to the release of The Plaid Box, over the next several weeks Munchery will be expanding its same-day delivery service to Sacramento, San Diego, Portland and Washington, D.C. With the addition of these four new markets and the West Coast, Munchery's total serviceable population will grow from 8 million in January 2016 to 65 million across eleven states and districts.
This expansion follows the recent launch of Munchery's membership model in same-day delivery areas, which offers new customers discounts of up to 20% on entrees for an $8.95 monthly or $85 annual fee, with a free 30-day trial. Membership brings the cost of a dinner for two to below $20 -- almost 56% less than restaurant takeout and other delivery options -- opening access to a wider range of household income levels.
For more information on Munchery's offerings, visit Munchery.com. For additional insight on recent expansion and membership announcements, see here.
About Munchery
Munchery is a new kind of food company on a mission to make great food accessible to everyone, everywhere. The team of critically acclaimed chefs prepares a range of ready-to-eat and ready-to-cook meals for all preferences and lifestyles, delivered directly to diners' doors. Munchery currently provides same-day delivery to San Francisco, Seattle, New York City and Los Angeles metropolitan areas and schedule-ahead delivery to Arizona, Colorado, Idaho, Nevada, Oregon, Utah and Washington, with plans to expand availability to additional cities throughout 2016. For every order placed, Munchery provides a donation of one meal to a local food bank. For more information, visit Munchery's website, Facebook, Twitter and Instagram.