SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

November 04, 2009 03:15 ET

Muscle Flex Announces the World Premiere of the Beagle StepFit Two-Minute Commercial and One-Page Landing Web-Page at BuyTheBeagle.com

LOS ANGELES, CA--(Marketwire - November 4, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it has released the Muscle Flex® Beagle StepFit™ 2-minute commercial and one-page landing page at www.BuyTheBeagle.com. Muscle Flex is releasing the Beagle StepFit™ 2-minute direct response commercial simultaneously with the BUDDY Tablet Caddy™ later in November 2009 on a North America broadcast.

The Beagle StepFit commercial will exemplify the look and feel for all of Muscle Flex's direct response television commercials. Content elements such as comedy, energy and a true connection with the consumer / average person are production elements that Muscle Flex intends to incorporate into each Muscle Flex direct response product commercial. Muscle Flex carefully considers the script, content and production quality of each commercial and is focused on developing 3 distinct brands within each one: 1) The Muscle Flex corporate brand, 2) The host, Danny Alex, 3) The product that is the subject of the 2 minute spot. Muscle Flex provides no compromise in the quality, energy, entertainment value and delivery of the product message in each Muscle Flex commercial. Showreel (www.Showreel.com) was the film production company for the Beagle StepFit commercial and Muscle Flex is so impressed with the quality and final Beagle commercial that it intends to work with Showreel on an ongoing basis.

Muscle Flex is expected to debut the BUDDY Tablet Caddy 2-minute Direct Response commercial shortly as final touches are made on the final edit. Muscle Flex has a number of additional product releases that it is eager to release which it is currently developing with Showreel.

Muscle Flex shall provide details regarding the national broadcast of the Beagle StepFit and the BUDDY Tablet Caddy 2 minute commercial broadcast shortly.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.