SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

September 14, 2009 05:00 ET

Muscle Flex to Attend the High Profile and Exclusive Emmy Awards GBK Productions Gifting Lounge for Its North American Debut of the Muscle Flex VATA Brasil™ Sports & Active Wear Line on September 18 and 19

LOS ANGELES, CA--(Marketwire - September 14, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it will be attending the GBK Productions Emmy Awards Gifting Lounge on September 18 and 19 in Los Angeles and will debut its Muscle Flex VATA Brasil Sports & Active Wear collection, www.MuscleFlexVATA.com. This invite only event is an exclusive Emmy Awards gifting bazaar which is attended by Hollywood's elite celebrities, media, agents, producers and Hollywood insiders. The event is also well attended by national and international media and press organizations.

On June 29, 2009 Muscle Flex announced that influential Hollywood insider GBK Productions, (www.GBKProductions.com), provided a standing invite to Muscle Flex to all of its high profile Hollywood and National media events. GBK Productions invites only selected companies to attend their luxury and high profile galas and seeks to connect today's hottest celebrities, personalities and media with new and exciting products to create an industry "buzz" and national media exposure for companies showcasing their products at their world-class prestigious events. GBK Productions is the premier company engaged in putting on some of the most prestigious events and gifting suites in Hollywood which include: The MTV Music Awards, The Golden Globes, The Oscars, The American Music Awards, Cannes, the Sundance Film Festival, the Emmy Awards as well as the Superbowl, and many others.

Events such as the Emmy Awards GBK Productions Gifting Lounge forms an integral part of Muscle Flex's strategy of launching new products with intensified media exposure and allows for potential endorsement deals, testimonials and participation by some of Hollywood's most visible celebrities in helping to establish Muscle Flex brands.

"Muscle Flex's suite of products has that exciting, large market potential and celebrity appeal that can work extremely well in the high-profile gifting shows and Hollywood events," commented Gavin Keilly, President of GBK Productions. "GBK presents some of the most prolific and sought after Hollywood gifting events. Muscle Flex and their suite of products is always a welcome addition to the lineup."

"GBK Productions is an influential player in Hollywood and we are thrilled to be associated with Gavin Keilly and his talented group of media professionals. Our new products are being launched through a comprehensive marketing model in the $150 Billion direct response TV industry. GBK Productions provides the celebrity association and heightened 'media buzz' that differentiates our product releases and complements our efforts to maximize product awareness through multiple media channels," commented Danny Alex, Muscle Flex CEO.

Last week, Muscle Flex announced that it had signed an exclusive agreement with Houston PAD, master distributor for VATA Brasil™ for the development of two distinct sports & active wear collections:

The Exclusive Muscle Flex Premiere™ by VATA Brasil™ Collection -- The Muscle Flex Premiere line shall be an exclusive, original, sassy and sexy female active wear line co-developed by Muscle Flex and the design team at VATA Brasil. To be launched in early 2010.

The Muscle Flex VATA Brasil Collection -- This Collection shall be comprised of hand-picked pieces from the VATA Brasil collection that Muscle Flex shall co-brand with VATA Brasil. The collection shall encompass 15 - 18 pieces with an exclusive marketing agreement for the direct response marketing vehicle. To be launched in October 2009.

The entire VATA Brasil and the Exclusive Muscle Flex Premiere Collection is a OneFit™ garment that fits sizes 0 - 12 making it a perfect candidate for a direct response 30 minute television program. The specially designed VATA OneFit fabric is a lightweight, highly elastic fabric that has four times more filaments than regular fabric. The VATA OneFit fabric has a memory stretch quality which allows for its incredibly comfortable OneFit feature.

Muscle Flex shall provide additional information regarding the 30 minute television program for the Exclusive Muscle Flex Premiere™ and Muscle Flex VATA Brasil™ Collections in more detail shortly.

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc.

"OneFit" and "VATA Brasil" are Trademarks of VATA Enterprises

"Muscle Flex Premiere" is a Trademark of Muscle Flex Inc.

Muscle Flex Mission Statement

Muscle Flex Inc. is a company dedicated to providing the highest quality health, fitness and lifestyle products that enrich and provide unequivocal betterment for an individual both physically and emotionally. To this end, Muscle Flex strives to always keep respect and honesty in all it delivers to its customers and provide the highest regard on the value of each individual. Muscle Flex believes it is its fiduciary duty to help in assisting all individuals attain a healthier lifestyle who have been disadvantaged one way or another by circumstances that were not of their choosing or control.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and infomercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.