SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

October 26, 2009 05:00 ET

Muscle Flex Chooses Chief Media as Its National Media Buyer for Its BUDDY Tablet Caddy and the Beagle StepFit Infomercials and Provides Details Regarding the Initial Media Campaign

LOS ANGELES, CA--(Marketwire - October 26, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it has chosen Chief Media (www.ChiefMedia.com) as its national media buyer for the BUDDY Tablet Caddy™ (www.BUDDYTabletCaddy.com) and the Beagle StepFit™ (www.BeagleStepFit.com) infomercials. Chief Media is a one of the nation's top large scale television, print, radio and online media purchasers and is a leader as well as a pioneer in the direct response industry. Chief Media also provides a wealth of value added expertise that includes business development, research as well as data tracking, data assimilation and overall program analysis. Muscle Flex has developed a close relationship with the principals at Chief Media and is eager to utilize their years of expertise in the direct response business with the BUDDY and the Beagle as well as a number of other planned product releases anticipated shortly.

Muscle Flex® is planning an initial 4-week test campaign with Chief Media starting in November 2009 for both the BUDDY and the Beagle. The first month's budget for the initial media test campaign for each product is scheduled to be $40,000 for a total of an $80,000 media investment in the BUDDY and the Beagle commercials at which time the sales data will be analyzed and any refinements or "tweaking" shall be performed to optimize the campaigns going into month two.

"There is one thing that draws me to people and organizations beyond anything else... passion. I have been having discussions with Chief Media for quite some time and they have always been eager and have shown excitement in working with Muscle Flex," commented Danny Alex, CEO and Founder of Muscle Flex Inc. "Chief Media is one of the largest media buyers in the country for direct response but it is their other talents and expertise that will maximize the BUDDY and the Beagle campaigns. Muscle Flex has a lot of products that it is bringing to market in a very short while and there is an opportunity to cross-pollinate brands and create a strong national presence for Muscle Flex. Chief Media can be one of the catalysts that helps accelerate the overall Muscle Flex vision and business strategy.

Muscle Flex is preparing for the November national launch of the The BUDDY Tablet Caddy™ (www.BUDDYTabletCaddy.com) and The Beagle StepFit™ Pedometer infomercials (www.BeagleStepFit.com). Muscle Flex will be launching both products simultaneously with each product being featured in its own 2-minute infomercial.

Muscle Flex will be releasing the one-page landing pages for both the BUDDY and the Beagle complete with the final edited 2-minute commercials to investors prior to their national broadcast.

About Chief Media (www.ChiefMedia.com)

Chief Media pioneers new ways to buy Direct Response Media to efficiently utilize every dollar to its fullest potential. Chief Media brings over 75 years of combined traditional and interactive media expertise to bear, enabling clients their ROI goals through unparalleled market expertise, industry knowledge and the strongest relationships with key partners including telemarketers, call centers, fulfillment houses, merchant banks, and other media vendors that helps drive Direct Response campaigns. Since 1996, Chief Media has developed ground breaking and trackable Direct Response campaigns through broadcast, cable syndication, print, radio, and online media.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.