SOURCE: Muscle Flex Inc.

June 16, 2009 05:00 ET

Muscle Flex Claims Victory Over the World Wrestling Entertainment (WWE) "RAW" Trademark Dispute in Canada

LOS ANGELES, CA--(Marketwire - June 16, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it was successful in defending its "In the Raw®" trademark against the World Wrestling Entertainment (WWE) "RAW" trademark application 1,153,018, which ends a multi-year dispute between the "In the Raw" and "Raw" trademarks in Canada.

On June 18, 2008, the CIPO (Canadian Intellectual Property Office) issued a final decision that found certain wares listed in the WWE "RAW" trademark application 1,153,018 were confusingly similar and thus lacked distinctiveness from the "In the Raw" registered trademark, which Muscle Flex is in the process of acquiring. The WWE appealed the CIPO's ruling to the Federal Court of Canada, but failed to file the required documents by the deadline. On April 22, 2009, a Notice of Discontinuance was issued by the Federal Court of Appeals of Canada that formally ended the multi-year trademark dispute.

"With the Federal Court ruling, we can confidently move forward with our branding strategies for the 'In the Raw®' trademark and enforce our rights associated with the wares and services we legitimately own," said Danny Alex, CEO of Muscle Flex Inc. "Our portfolio of trademarks provides us with significant leverage in maximizing sales and distribution channels. We will continue to protect and strengthen our intellectual property position to sustain our unique competitive advantages."

The June 18th, 2008 decision by the CIPO Opposition Board confirmed what was believed in that certain wares listed in the WWE "RAW" trademark application 1,153,018 were confusingly similar and thus lacked distinctiveness from the "In the Raw" registered trademark. The registered wares and services for "In the Raw®" in Canada are listed in detail on the Muscle Flex corporate website at

About Muscle Flex Inc. (

Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television shows and content.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.

"In The Raw" Is a Registered Trademark of Danny Alex in Canada. All Rights Reserved.

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