SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

October 21, 2009 05:00 ET

Muscle Flex Completes the Filming of The BUDDY Tablet Caddy and The Beagle StepFit Infomercials and Prepares for the November Product Launch

LOS ANGELES, CA--(Marketwire - October 21, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it has completed filming of the BUDDY Table Caddy™ (www.BuddyTabletCaddy.com) and The Beagle StepFit™ (www.BeagleStepFit.com) Pedometer infomercials and is preparing for the November 2009 launch. The filming for the Muscle Flex Beagle was completed on Monday October 19 and was filmed and produced by Showreel International Inc. (www.Showreel.com). The results far exceeded the expectations of Muscle Flex and Showreel as the concepts, filming and the final footage results were sensational.

Details of the Beagle StepFit and the BUDDY Tablet Caddy scripts and commercial concepts are being kept secret until their official viewing for the market and investors which is expected within the next two weeks ahead of the television airing on national cable and network broadcast in November 2009.

"We are extremely excited and fired up at Muscle Flex," commented Danny Alex, CEO and Founder of Muscle Flex Inc. "The filming and the concepts for both the Beagle and the BUDDY were both innovative and cutting edge for the direct response idiom and we are ecstatic at the results. The BUDDY and the Beagle are only the first two of many product releases for Muscle Flex and it is going to be a fantastic way for this company to get started. We have kept the scripts and concepts very secretive until now but, with the final commercial edits expected within days, we are eager to release the final commercial cuts for investors. We will pre-release the commercials along with their respective one-page landing pages within the next couple of weeks ahead of their November national launch dates. We are already planning and developing the next four commercials for Muscle Flex but I fully expect the BUDDY and the Beagle to make Muscle Flex a company that a lot of people will have to acknowledge as a true innovator and leader in the fitness and lifestyle direct response category."

Muscle Flex is preparing for the November national launch of the The BUDDY Tablet Caddy and The Beagle StepFit™ infomercials. Muscle Flex will be launching both products simultaneously with each product being featured in its own 2-minute infomercial.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.