October 08, 2009 05:17 ET

Muscle Flex Developing a Strong Product Portfolio in the "Water" Category to Include Filtration, Bottled Water and Health Infused Water

LOS ANGELES, CA--(Marketwire - October 8, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it is developing a strong portfolio of "Water" related products to market using its direct response, online ecommerce and traditional retail methods. Muscle Flex® regards "Water" as potentially the most important ingredient in maintaining a healthy lifestyle and it is estimated that as much as 75% of Americans do not drink enough good clean water. Water consumption is one of Danny Alex's, the CEO and Founder of Muscle Flex Inc., 30 fitness rules to living a better and healthier lifestyle. Muscle Flex is developing a several water related products and will be included as one of Muscle Flex's main product categories.

Muscle Flex is currently finalizing an at-home water filtration product it expects to retail from between $19.95 - $29.95 that it intends to market via a 2 minute short form commercial. Muscle Flex is developing a comprehensive list of "Water" related products from easy at-home and on-the-go filtration products to bottled water and water that is infused with additional nutrients and enhanced benefits.

The benefits of drinking ample amounts of water are numerous:

--  Dehydration can slow down one's metabolism as much as 3%
--  One glass of water can shut down midnight hunger angst.
--  Lack of water is considered the primary reason for daytime fatigue.
--  Research indicates that 8-10 glasses of water a day could
    significantly ease back and joint pain for up to 80% of sufferers.
--  A mere 2% drop in body water can trigger fuzzy short-term memory,
    trouble with basic math, and difficulty focusing on the computer screen or
    on a printed page.
--  Drinking ample amounts of water daily has been found to decreases the
    risk a number of negative human conditions and diseases.

"Water products are a major focus for Muscle Flex Inc.," commented Danny Alex. "If people drank 1 or 2 glasses of water when they felt sluggish, tired or fatigued, within minutes they would feel revived and come alive. Water is something that everyone MUST drink and everyone understands the importance of it. Muscle Flex will be a one-stop provider of real-life 'Water' solutions for people ... solutions that are innovative and that can easily be applied to anyone's lifestyle. Becoming and staying healthy is all about simple one-step at a time lifestyle changes that take hold and stick as permanent lifestyle changes. As with the majority of Muscle Flex products, the Muscle Flex lifetime guarantee will apply to our water related products. It shows our commitment to quality as well as building the brand name, Muscle Flex, that people trust and hold in high regard. Unequivocal consumer trust in Muscle Flex and in all Muscle Flex brands is critically important as an over-all corporate mission"

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.