SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

October 29, 2009 05:00 ET

Muscle Flex Eyes International Distribution for The BUDDY Tablet Caddy and The Beagle StepFit Pedometer

LOS ANGELES, CA--(Marketwire - October 29, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) ( announced today that it is implementing the appropriate steps in facilitating international distribution for its BUDDY Tablet Caddy™ ( and Beagle StepFit™ ( products through global direct response partnerships. With the 1 and 2 minute short form commercials and one-page landing pages nearly completed, Muscle Flex is preparing for the North American release of both products through direct response national TV campaigns and in conjunction, beginning the steps necessary in launching both products in the global market place as well.

There are a number of critical steps that must be taken to facilitate the process of releasing the BUDDY and the Beagle on a global scale. With the commercials and landing pages nearly complete, Muscle Flex is proceeding to expedite the necessary steps required in developing a network of global direct response partnerships with organizations with an established presence in each respective region.

"There is nothing I like better than to be under-estimated... if anyone doubts this company's tenacity, alacrity and vehemence in establishing Muscle Flex Inc. as a respected and global 'health, fitness and lifestyle' brand then they aren't paying attention," commented Danny Alex, CEO and Founder of Muscle Flex Inc. "Muscle Flex is about people, authenticity, applying simple yet effective lifestyle changes in a real and genuine way for real and genuine people. It's about getting people excited about being who they are and applying something that virtually the entire fitness and lifestyle industry has lost... common sense... and that opportunity exists globally."

Muscle Flex is making final preparations for the November national launch of the The BUDDY Tablet Caddy™ ( and The Beagle StepFit™ Pedometer infomercials ( Muscle Flex will be launching both products simultaneously with each product being featured in its own 1-minute and 2-minute commercial.

Muscle Flex will be releasing the one page landing pages for both the BUDDY and the Beagle complete with the final edited 2 minute commercials to investors prior to their national broadcast.

About Muscle Flex Inc. (

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.

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