SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

September 01, 2009 05:00 ET

Muscle Flex Inc. to Accelerate the Release of Its First Three Direct Response TV Products for a Pre-Christmas Release

LOS ANGELES, CA--(Marketwire - September 1, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it is moving to release three value priced ($9.95 - $19.95) consumer products for a pre-Christmas timeline. Muscle Flex provided information on its first product, The BUDDY Tablet Caddy™ (www.TheVitaminBUDDY.com), that is currently scheduled for a late September release. Muscle Flex is endeavoring to release an additional 2 value priced products on a pre-Christmas timeline so as to have 3 products available to consumers for the Christmas shopping season.

Details regarding the two other Muscle Flex value priced products are expected to be released shortly. As with the majority of Muscle Flex products, they transcend demographic, geographic and psychographic limits and will be marketed using 60 and 120 second infomercials. Danny Alex, the colorful and flamboyant CEO and Founder of Muscle Flex Inc., shall host the infomercials.

"We felt that it was important to have three products available for the Christmas season," commented Danny Alex, CEO of Muscle Flex Inc. "Our philosophy is about breaking the traditional notion and stereotypes people have about health, fitness and good living... it shouldn't be a chore. Being fit and healthy is about making a positive lifestyle change one small step at a time and, most of all, making it fun and exciting and this is what Muscle Flex will do. The Muscle Flex mantra is about reinventing the fitness, health, lifestyle and infomercial idioms and our first three products are going to depict this ideology. You can call it fitness with a 'Rock n Roll' edge or 'fitnesstainment', either way, we plan on making a strong, convincing and lasting impact on people's lives."

Muscle Flex Inc. has completed the script for The BUDDY Tablet Caddy™ short form infomercial and anticipates filming to occur during the second week of September. Preparations for the initial TV media campaign for The BUDDY™ are currently being completed and 10,000 units have been ordered for the initial 30-day test campaign.

Muscle Flex Inc. is anticipating strong sales numbers for The BUDDY Tablet Caddy™ and the initial informal research study conducted for The BUDDY Tablet Caddy™ were exceedingly positive in that the majority of people surveyed said they would purchase The BUDDY Tablet Caddy as a TV product offering. The results skewed even more favorably when the full "As Seen on TV" BUDDY Tablet Caddy offer was told to them at the conclusion of the survey resulting in excess of an 87% favorable purchase rating.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and infomercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.