SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

September 21, 2009 05:00 ET

Muscle Flex Inc. Announces Details of Its Second Value Priced Product Release; The Beagle StepFit™ Pedometer and the Beagle Mini by Muscle Flex®

LOS ANGELES, CA--(Marketwire - September 21, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) is pleased to announce details of its second product release, The Beagle StepFit™ Pedometer (www.BeagleStepFit.com). The Beagle StepFit is a multi-functional pedometer that clips onto the waist of an individual for walking or running and provides the wearer detailed information as to how many steps the person has taken as well as distance traveled. However, Muscle Flex has taken the pedometer one step further. The Beagle StepFit comes with all of the following features

1. Body Fat Monitor
2. Step Counter
3. Calorie Burn Counter
4. Distance Calculator
5. Exercise timer
6. Clock with Alarm: 12/ 24 Hour format

The Muscle Flex Beagle StepFit Pedometer will retail at $19.95 and will come with two free Beagle Minis™. The Beagle Mini is a Muscle Flex pedometer that is a step, distance and calorie counter all in one. The Beagle StepFit comes with the Muscle Flex lifetime guarantee.

Muscle Flex is currently developing a 1 and 2 minute short form direct response commercial for the Beagle that will be released nationwide prior to Christmas. The final script for The Beagle is in the final stages of completion with filming expected within the next 2-3 weeks. Danny Alex, the colourful and flamboyant CEO and Founder of Muscle Flex, will host The Beagle TV commercial segments.

Walking is the one form of exercise that is most common in a person's daily routine and is one of the easiest ways of increasing an individual's caloric burn rate. Once an individual knows how much they are walking, they can begin to set goals and increase their daily walking activity through the fun and self-motivating features that The Beagle provides. The Beagle is ideal for runners too.

"Muscle Flex is going to get America fit, one step at a time," replied Danny Alex, CEO of Muscle Flex Inc. "We are very excited about The Beagle StepFit Pedometer and strongly believe that it will be a blockbuster hit for Muscle Flex. One of the key strategies of Muscle Flex is developing strong brand recognition by becoming the defacto name within a product category. We will make the Muscle Flex Beagle StepFit the name everyone in America associates with a high quality pedometer."

Muscle Flex is soon to release its first value priced product, The BUDDY Tablet Caddy™ (www.BUDDYTabletCaddy.com) direct response TV commercial nationally as well as its up and coming sports and active wear lines, The Muscle Flex Premiere™ and Muscle Flex VATA Brasil™ collections (www.MuscleFlexVATA.com) which will be marketed via a 30 minute direct response television program as well as traditional retail. Muscle Flex is expected to release details of its third value priced product in the very near future.

The Beagle StepFit Pedometer by Muscle Flex ... Get Fit One Step at a Time™

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc.

"The Beagle StepFit" and "Get Fit One Step at a Time" are Trademarks of Muscle Flex Inc.

Muscle Flex Mission Statement

Muscle Flex Inc. is a company dedicated to providing the highest quality health, fitness and lifestyle products that enrich and provide unequivocal betterment for an individual both physically and emotionally. To this end, Muscle Flex strives to always keep respect and honesty in all it delivers to its customers and provide the highest regard on the value of each individual. Muscle Flex believes it is its fiduciary duty to help in assisting all individuals attain a healthier lifestyle who have been disadvantaged one way or another by circumstances that were not of their choosing or control.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and infomercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.