SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

August 07, 2009 05:00 ET

Muscle Flex Inc. Applies for Trademark Registration With the USPTO for The BUDDY Tablet Caddy™, Completes Registration of the Muscle Flex® and Extreme Machine® as Registered Trademarks and Files for Additional Trademarks for Muscle Flex®

LOS ANGELES, CA--(Marketwire - August 7, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it has formally submitted its registration with the United States Patent & Trademark Office (USPTO) for The BUDDY Tablet Caddy™ (www.TheVitaminBUDDY.com) and has completed registration for its exercise machine brand Muscle Flex® and Extreme Machine® for wares which include exercise machines, manual leg exercisers and manually-operated exercise equipment. Muscle Flex Inc. (www.MuscleFlexInc.com) is also submitting trademark applications with the USPTO for the Muscle Flex® brand for exercise apparel, vitamins and supplements, mixers & juicers as well as magazines. Additional wares and services for the Muscle Flex® brand are expected in the near future.

"Trademarks and patents are an integral and critical corporate strategy for all products and services that are marketed by Muscle Flex Inc. Branding and consumer product awareness are extremely valuable assets that must be secured. Intellectual property assets in the 'As Seen on TV' industry can accelerate a product's sales initiatives as it grows by becoming the defacto brand name in a particular space. It can be a determining factor in successfully establishing additional selling channels such as traditional retail opportunities in order to fully monetize a direct response TV campaign," commented Danny Alex, CEO of Muscle Flex Inc.

Muscle Flex management has many years of intellectual property experience and has recently successfully defended its "In the Raw®" Canadian trademark against the World Wrestling Entertainment's "Raw" trademark in Canada, ending a multi-year dispute. This experience ensures the critical steps of protecting and developing brand value, defending brand value as well as litigating infringement are in place right from the product's inception. The value generated from large "As Seen on TV" marketing campaigns for any particular product can be quickly translated into traditional retail opportunities as well as other cross-pollination sales generators. Securing and protecting brand names is Muscle Flex's first step in rolling out any product via direct response.

"Muscle Flex" and "Extreme Machine" are registered trademarks of Muscle Flex Inc., All Rights Reserved.

"The BUDDY Tablet Caddy", "The Vitamin BUDDY", "Your workout starts here..." and "The Natural Fountain of Youth" are trademarks of Muscle Flex Inc., All Rights Reserved.

"In the RAW" is a Registered Trademark of Muscle Flex Inc. in Canada, All Rights Reserved.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television media and shows for general network and cable broadcast. .

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.