SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

August 28, 2009 05:00 ET

Muscle Flex Inc. CEO Danny Alex Invited to Attend WWDMAGIC Fashion Tradeshow in Las Vegas August 31 - September 2 by Houston PAD, Master Distributor of VATA Brasil Active Wear

LOS ANGELES, CA--(Marketwire - August 28, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that Danny Alex, CEO of Muscle Flex Inc. (www.MuscleFlexInc.com), has been exclusively invited to the WWDMAGIC (www.MagicOnline.com) fashion tradeshow in Las Vegas by Houston PAD (www.HoustonProjects.com), Master Distributor of VATA Brasil Active Wear (www.VataBrasil.com). The invitation to attend WWDMAGIC comes as Muscle Flex Inc. is preparing to add its Muscle Flex® sports and active wear product line as one of its flagship products. Additional details are expected in the coming days.

The WWDMAGIC fashion tradeshow represents the full fashion spectrum where women's wear is concerned. Its unique show within a show platform allows the world's retailers to survey and shop the entire marketplace with ease. Thousands of WWDMAGIC exhibitors represent women's sportswear, junior, contemporary, casual lifestyle, lingerie, swim, accessories and footwear categories and an unrivaled number of buyers across the globe turn out show after show to shop them! The WWDMAGIC tradeshow is one of the biggest of its kind.

"The Muscle Flex sports and active wear product line is going to have an absolutely exciting and inspirational feel," commented Danny Alex, CEO of Muscle Flex Inc. "It has the right mix of sex appeal, comfort and inspirational designs that will really make an impact in the entire sports and active wear industry. We have so many things already planned with the entire Muscle Flex active wear product line and the WWDMAGIC tradeshow is going to be an amazing prelude into launching this product category for us. In the coming days and weeks we are going to let investors know the full breadth of where the Muscle Flex sports and active wear product line is heading and I have no doubt that investors will be incredibly excited as to its potential... this is going to be a HUGE product line for Muscle Flex!!"

If you are in the Las Vegas area, you are invited to visit Danny Alex at the Houston PAD / Vata Brasil booth at the WWDMAGIC fashion tradeshow in Las Vegas August 31 through September 2, 2009.

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc., All Rights Reserved.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television media and shows for general network and cable broadcast.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.