SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

September 09, 2009 05:00 ET

Muscle Flex Inc. Goes Live With The BUDDY Tablet Caddy and Begins Accepting Orders Just Prior to the Infomercial Release

LOS ANGELES, CA--(Marketwire - September 9, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it has officially gone live with The BUDDY Tablet Caddy™ and is accepting orders on its website, www.TheVitaminBUDDY.com, just prior to the national release of its short form 2 minute infomercial.

The initial inventory of 10,000 BUDDY Tablet Caddys has been ordered and Muscle Flex Inc. is expecting delivery of the product sometime very soon. A subsequent order of an additional 20,000 units is expected to be placed upon the airing of The BUDDY Tablet Caddy short form infomercial to ensure that inventory levels remain elevated as inventory is depleted through sales.

"It feels great to be at the point of accepting orders for The BUDDY Tablet Caddy," commented Danny Alex, CEO of Muscle Flex Inc. "Even though we are not expecting any significant sales prior to the release of the infomercial, making The BUDDY Tablet Caddy available for sale will ensure all of the customer sales and logistic considerations have been met satisfactorily."

Muscle Flex Inc. is anticipating strong sales numbers for The BUDDY Tablet Caddy™ and the initial informal research study conducted for The BUDDY Tablet Caddy™ were exceedingly positive in that the majority of people surveyed said they would purchase The BUDDY Tablet Caddy as a TV product offering. The results skewed even more favorably when the full "As Seen on TV" BUDDY Tablet Caddy offer was told to them at the conclusion of the survey resulting in excess of an 87% favorable purchase rating.

Muscle Flex Inc. is moving to release a total of three value priced ($9.95 - $19.95) consumer products for a pre-Christmas timeline. Muscle Flex is endeavoring to release an additional 2 value priced products so as to have 3 products available to consumers for the Christmas shopping season.

Details regarding the two other Muscle Flex value priced products are expected to be released shortly. As with the majority of Muscle Flex products, they transcend demographic, geographic and psychographic limits and will be marketed using 60 and 120 second infomercials. Danny Alex, the colorful and flamboyant CEO and Founder of Muscle Flex Inc., shall host the infomercials.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and infomercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.