SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

August 19, 2009 12:48 ET

Muscle Flex Inc. Prepares to Release Details on Two Additional "As Seen on TV" Product Releases

LOS ANGELES, CA--(Marketwire - August 19, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it is preparing to release details on its second value priced "As Seen on TV" product. This second direct response low cost product release is scheduled to hit national TV after The BUDDY Tablet Caddy™ release in September 2009. The second "As Seen on TV" product is a "Lifestyle & Beauty" device that is to be released in late 2009. Additionally, Muscle Flex Inc. is preparing to add what it describes as a "flagship" product line. Details are being finalized on the newest Muscle Flex® flagship product that Muscle Flex Inc. expects will form part of its core direct response product offerings.

"We are moving quickly to release our first three 'As Seen on TV' value products. The BUDDY Tablet Caddy is the first of these three and we are very close to releasing details on our second," commented Danny Alex, CEO of Muscle Flex Inc. "Even more exciting is the new flagship product line that Muscle Flex Inc. expects will form an integral part of its core product offerings. This product line will be delivered in a full 30 minute infomercial format and will showcase the exciting types of products Muscle Flex Inc. is bringing to market."

"The BUDDY Tablet Caddy" and "The BUDDY" are trademarks of Muscle Flex Inc., All Rights Reserved.

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc., All Rights Reserved.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television media and shows for general network and cable broadcast.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.