SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

August 20, 2009 05:00 ET

Muscle Flex Inc. Prepares for The BUDDY Tablet Caddy™ September 2009 Infomercial Launch and Provides a Complete BUDDY™ Update

LOS ANGELES, CA--(Marketwire - August 20, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) announced that it is preparing for the September 2009 infomercial launch for The BUDDY Tablet Caddy™ and is providing a detailed update as to its release.

Muscle Flex Inc. is in the final stages of script development for The BUDDY Tablet Caddy™ short form infomercial (60 and 120 seconds) and anticipates the filming to occur during the first or second week of September. Preparations for the initial TV media campaign for The BUDDY™ are currently being formulated. The initial test of The BUDDY Tablet Caddy infomercial shall be run in a number of different markets and focus on those that are best suited from a demographic and geographic perspective. It is expected to run for 2-4 weeks and provide sales data that will allow Muscle Flex Inc. to determine what and if any adjustments are to be made.

On August 18, 2009, Muscle Flex Inc. announced that Danny Sarnoff, grandson to the legendary and "father of television" David Sarnoff, will be working with the company in directing and producing The BUDDY™ infomercial from script right to screen. To date, the scripting, filming and preparations for The Buddy™ infomercial have been beyond expectations. Muscle Flex Inc. and Danny Sarnoff anticipate additional projects between them as The Buddy Tablet Caddy project nears completion and a successful launch is orchestrated.

Muscle Flex Inc. is anticipating strong sales numbers for The BUDDY Tablet Caddy™. Muscle Flex Inc.'s initial informal research study of The BUDDY Tablet Caddy™ employed a series of questions designed to determine the potential response from a diverse range and random sample of consumers. The results were exceedingly positive in that the majority of people surveyed said they would purchase The BUDDY Tablet Caddy as a TV product offering. The results skewed even more favorably when the full "As Seen on TV" BUDDY Tablet Caddy offer was told to them at the conclusion of the survey resulting in excess of an 87% favorable purchase rating.

Muscle Flex has purchased the following website domains for The BUDDY Tablet Caddy:

NEEDTHEBUDDY.COM               NEEDTHEBUDDY.NET
NEEDMYBUDDY.COM                NEEDMYBUDDY.NET
ITSMYBUDDY.COM                 ITSMYBUDDY.NET
BUYABUDDYNOW.COM               BUYABUDDYNOW.NET
THEBUDDYTABLETCADDY.COM        THEBUDDYTABLETCADDY.NET
SENDMEABUDDY.COM               SENDMEABUDDY.NET
SENDABUDDY.COM                 SENDABUDDY.NET
TABLETBUDDY.COM                TABLETBUDDY.NET
BUYMYBUDDY.COM                 BUYMYBUDDY.NET
THE-BUDDY.COM                  THE-BUDDY.NET
BUDDYONTV.COM                  BUDDYONTV.NET
THEBUDDYCADDY.COM              THEBUDDYCADDY.NET
BUDDYTABLETCADDY.COM           BUDDYTABLETCADDY.NET
THEBUDDYTV.COM                 THEBUDDYTV.NET
GETHEBUDDY.COM                 GETTHEBUDDY.NET
MYVITAMINBUDDY.COM             THEVITAMINBUDDY.COM
VITAMINCADDY.COM               VITACADDY.COM
VITAMIN-BUDDY.COM              VITAMIN-BUDDY.NET
VITAMINBUDDY.CA                VITAMINBUDDY.NET

Part of Muscle Flex Inc. direct response program is to purchase a wide selection of domains for each product so it can do testing in various geographics to compile statistical information during each infomercial airing.

For more information on The BUDDY Tablet Caddy visit www.TheVitaminBUDDY.com.

"The BUDDY Tablet Caddy" and "The BUDDY" are trademarks of Muscle Flex Inc., All Rights Reserved.

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc., All Rights Reserved.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television media and shows for general network and cable broadcast.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.