SOURCE: Muscle Flex Inc.

June 25, 2009 05:00 ET

Muscle Flex Inc. Seeks to Accelerate Growth Through Acquisitions and Joint Ventures

LOS ANGELES, CA--(Marketwire - June 25, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) is seeking to accelerate its growth through the acquisition of synergistic companies that have commercial-ready products within the health, fitness, direct response and consumer products industries. Muscle Flex Inc. is actively searching for acquisition candidates as well as submissions from entrepreneurs with products/media ready for sale and distribution.

"One of the most difficult processes in bringing a product to market is getting to the stage of commercial viability. Often, once a product has reached that stage, companies simply lack the resources, capital and/or expertise to successfully launch the product. Direct response programs have shown to maximize market penetration, exponentially grow product sales and brand awareness and achieve profitability," said Danny Alex, CEO of Muscle Flex Inc.

In fact, the $150 billion direct response and infomercial industry has been booming throughout the national recession. A recent reporter for CNBC (http://www.msnbc.msn.com/id/30308356/) explained why direct response makes good business sense. "Direct response entrepreneurs know they need to come up with cutting edge ideas to develop the next big product. Breaking ground on marketing techniques is as important as the product itself... maybe more so."

"Muscle Flex Inc. offers potential acquisition candidates and like-minded entrepreneurs a turnkey solution to bring products to the mass market," added Alex. "Through acquisitions and joint venture partnerships, we can more readily build a larger array of products, without the time, labor and capital-intensive start-up costs associated under new product development. We aren't about reinventing the wheel. Our goal is to incorporate as many different styles and brands that can lead to sustainable and profitable corporate growth."

Muscle Flex® is a registered trademark of Muscle Flex Inc. All Right Reserved.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television shows and content.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex to be materially different from the statements made herein.

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