SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

September 10, 2009 05:00 ET

Muscle Flex Inc. Signs a Comprehensive Agreement With Houston PAD, Master Distributor of VATA Brasil™ OneFit™ Active Wear, to Market an Exclusive Women's Sport & Active Wear Collection and Co-Branded Collection; Officially Launches MuscleFlexVATA.com

LOS ANGELES, CA--(Marketwire - September 10, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it has signed a comprehensive agreement with Houston PAD, master distributor of VATA Brasil™ OneFit™ (sizes 0 - 12) Active Wear, to market an exclusive Muscle Flex® by VATA Brasil™ Women's Sport & Active Wear Collection, a co-branded Muscle Flex VATA Brasil Collection as well as the full VATA Brasil™ line of Sports and Active Wear apparel. As well, Muscle Flex has officially launched www.MuscleFlexVATA.com which provides consumers and investors with detailed information regarding the product lines. Due to the scope of this agreement, Muscle Flex shall issue a number of additional press releases over the next short while and provide investors with agreement and product marketing details.

The agreement provides Muscle Flex Inc. three full and distinct apparel collections that it will market via a 30 minute television program as well as traditional and online retail channels.

The three Collections are:

The Exclusive Muscle Flex Premiere™ by VATA Brasil™ Collection -- The Muscle Flex Premiere line shall be an exclusive, original, sassy and sexy female active wear line co-developed by Muscle Flex and the design team at VATA Brasil. To be launched in early 2010.

The Muscle Flex VATA Brasil Collection -- This Collection shall be comprised of hand-picked pieces from the VATA Brasil collection that Muscle Flex shall co-brand with VATA Brasil. The collection shall encompass 15 - 18 pieces with an exclusive marketing agreement for the direct response marketing vehicle. To be launched in October 2009.

The VATA Brasil Collection -- Muscle Flex shall offer the full line of VATA Brasil Sports & Active Wear products on its website on a non-exclusive basis. This ensures that all sales and leads generated by Muscle Flex sales and marketing strategies will not be subject to any "bleeding" if other pieces from the VATA Brasil Collection are desired by the customer. To be launched in October 2009.

The entire VATA Brasil and the Exclusive Muscle Flex Premiere Collection is a OneFit garment that fits sizes 0 - 12 making it a perfect candidate for a direct response 30 minute television program. The specially designed VATA OneFit fabric is a lightweight, highly elastic fabric that has four times more filaments than regular fabric. The VATA OneFit fabric has a memory stretch quality which allows for its incredibly comfortable OneFit feature.

The unique properties of the VATA OneFit fabric, draws moisture away from the skin and forces it to the surface by way of millions of specially designed filaments. Once there, it rapidly evaporates. The moisture drawing properties of the VATA Brasil OneFit fabric is a natural wicking process as opposed to a chemical treatment used by most other garment manufacturers. The OneFit VATA fabric has 4 times the filaments than regular yarn and its millions of filaments make for a softer, drier more comfortable feel. The ultra stretch and memory stretch features make for a perfect fit at any size. You won't ever want to get out of your Muscle Flex VATA Brasil apparel!!

- Light Weight
- OneFit  (Sizes 0 - 12)
- Sassy & Sexy Styling
- VATA Moisture Drawing Fabric
- Amazing Comfort
- Natural Wicking (No Chemicals)

The incredible feel and soft touch to your body is all you will need to fall in love with your Muscle Flex VATA Brasil apparel.

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc.
"OneFit" and VATA Brasil are Trademarks of VATA Enterprises
"Muscle Flex Premiere" is a Trademark of Muscle Flex Inc.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and infomercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.

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