SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

August 26, 2009 05:00 ET

Muscle Flex Inc. to Add a New Major Product Line in the Clothing and Garment Category

LOS ANGELES, CA--(Marketwire - August 26, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it is adding a major new product line in the clothing and garment category. Muscle Flex® is in advanced discussion with a garment and clothing manufacturer to co-brand / re-brand, market and develop an exclusive Muscle Flex® line of sports and active wear to be marketed and distributed through a long form 30 minute direct response infomercial as well as through traditional retail.

The clothing and garment provider that Muscle Flex Inc. is in advanced discussions with provides a leading edge product that fits extremely well into the Muscle Flex direct response format and product mix. The Muscle Flex brand of active sports and athletic wear is intended to be one of the anchor brands to define and propel the entire Muscle Flex online shopping mall. Many peripherals and up-sell items are planned in conjunction with the Muscle Flex sports and active wear line.

"At Muscle Flex, we are looking to add product lines that blend with our overall TV, internet and traditional retailing strategy," commented Danny Alex, CEO and Founder of Muscle Flex Inc. and infomercial host. "The sports and active wear category is one that has not been done to any great degree on the 'As Seen on TV' format and it is products like these that Muscle Flex expects to attract significant market share and online consumers to its website."

The marketing and direct response strategy for the Muscle Flex sports and active wear line is in advanced development. Muscle Flex Inc. shall provide investors additional information on the sports and active wear line as it develops.

"Muscle Flex" is a registered trademark of Muscle Flex Inc., All Rights Reserved.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television media and shows for general network and cable broadcast.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.