SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

September 29, 2009 05:00 ET

Muscle Flex to Release The BUDDY Tablet Caddy™ and the Beagle StepFit™ Simultaneously via Direct Response TV Infomercials to Coincide With Several Major National Promotions, TBA

LOS ANGELES, CA--(Marketwire - September 29, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it will be releasing The BUDDY Tablet Caddy™ and the Beagle StepFit™ Pedometer simultaneously in early November to coincide with a number of significant national promotions Muscle Flex has scheduled. There are two primary reasons to launch both products simultaneously in the early November:

1. Muscle Flex intends to run both commercials in the same markets so that each product reinforces the other in terms of corporate and product awareness and,

2. Muscle Flex has a number of high profile national promotional events scheduled that will act as an additional catalyst in bringing significant market awareness to the Muscle Flex brand as well as both products simultaneously. These high profile promotional events are to be announced shortly.

Muscle Flex believes that it can dramatically benefit its sales numbers of each product by reinforcing each respective product's advertising through congruent and paralleled marketing campaigns. As well, Muscle Flex has a number of very high profile promotions that it will be engaged in that will bring added awareness as each product is launched in the same markets and at the same time. The intent is to expand the BUDDY Tablet Caddy and The Beagle StepFit into the same markets and release new products in the markets that Muscle Flex already has well established corporate and product awareness.

"The strategy is a simple one in that we want each product to reinforce the other and bring the additional consumer awareness, not only to the products, but to Muscle Flex as a trusted and recognized health, fitness and lifestyle brand," commented Danny Alex, CEO of Muscle Flex Inc. "With the very high profile promotional events Muscle Flex has planned and the release of The BUDDY™ and The Beagle™ in the same markets, we feel that we can greatly increase our initial sales and growth curve quickly."

The BUDDY Tablet Caddy™ (www.BUDDYTabletCaddy.com)

The BUDDY Tablet Caddy is an exciting new Muscle Flex® product which is a compact and portable Tablet Caddy that has 3 compartments and adjustable timer and alarm to remind the user to take their medications or vitamins. The BUDDY™ has several user friendly features; it's compact, portable, lightweight, easy to use and has an adjustable timer and alarm mechanism. No more missed prescriptions or vitamins with The BUDDY™!!

The Beagle StepFit™ Pedometer (www.BeagleStepFit.com)

The Beagle StepFit is an exciting Muscle Flex release. It's a multi-functional pedometer that clips onto the waist of an individual for walking, running, tennis, golf and many other sports and provides the wearer detailed information as to how many steps the person has taken as well as distance travelled. However, Muscle Flex has taken the pedometer one step further. The Beagle StepFit comes with all of the following features

1. Body Fat Monitor
2. Step Counter
3. Calorie Burn Counter
4. Distance Calculator
5. Exercise timer
6. Clock with Alarm: 12/ 24 Hour format

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc.

Muscle Flex Mission Statement

Muscle Flex Inc. is a company dedicated to providing the highest quality health, fitness and lifestyle products that enrich and provide unequivocal betterment for an individual both physically and emotionally. To this end, Muscle Flex strives to always keep respect and honesty in all it delivers to its customers and provide the highest regard on the value of each individual. Muscle Flex believes it is its fiduciary duty to help in assisting all individuals attain a healthier lifestyle who have been disadvantaged one way or another by circumstances that were not of their choosing or control.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.