SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

January 07, 2010 05:00 ET

Muscle Flex Schedules January 25, 2010 for the Official Launch of Its Muscle Flex VATA Brasil™ Sports and Active Wear Line and Plans to Establish the Line With a High Profile Premiere -- to Be Announced

LOS ANGELES, CA--(Marketwire - January 7, 2010) - Muscle Flex Inc. ( (PINKSHEETS: MFLI) announced today that it has scheduled January 25, 2010 for the official launch of its Muscle Flex VATA Brasil™ ( Sports and Active Wear Line and plans to establish the line with a high profile premiere, details to be announced.

Muscle Flex has been developing the Muscle Flex VATA Brasil™ Sports and Active Wear Collection for a number of months and is completing a comprehensive online marketing plan which includes a number of strategies including:

   1.  HTML search engine optimization on all major search engines for the
       key words associated with female fitness such as female fitness,
       workout apparel, yoga apparel, women's active wear, Brazilian
       sportswear and girl's fitness clothing.
   2.  Targeted display ads as well as word ad advertising on search engine
   3.  Targeted display ads as well as word ad advertising sites that are
       synonymous with the Muscle Flex VATA Brasil target audience
   4.  Database development and capture through and
   5.  Cooperative marketing initiatives with other sports and athletic
       orientated websites
   6.  A Muscle Flex VATA Brasil loyalty program and repeat customer
   7.  Additional online marketing that maximizes click through results
       or the Muscle Flex VATA Brasil demographic

"We have every intention of grabbing national attention with the January 25th national release of our Muscle Flex VATA Brasil Collection," commented Danny Alex, Founder and CEO of Muscle Flex Inc. "The Muscle Flex VATA Brasil Collection is an incredible line with unmatched quality and styling. We plan on launching the line in a way that is commensurate with our dedication in delivering the absolute best female active wear line."

The Muscle Flex VATA Brasil Collection is a OneFit™ fabric and is an innovation in comfort, styling and feel. It has millions of filaments 4 times that of regular yarn and is designed to stretch and fit in total comfort from sizes 0-12. The memory stretch qualities keep your Muscle Flex VATA Brasil garments fitting perfectly every time with unparalled comfort and has natural wicking that uses no chemical treatments to draw the moisture from the skin to the surface where it quickly evaporates.

To view the collection, go to

About Muscle Flex Inc. (

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.