SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

September 16, 2009 05:00 ET

Muscle Flex VATA Brasil™ Sports and Active Wear to Be Shown Live on Fox News in Las Vegas and Los Angeles -- The Distinctive Assets "Everybody Wins at the Emmys Gift Basket" to Be Showcased On Air by Influential Hollywood Trend Setter, Lash Fary

LOS ANGELES, CA--(Marketwire - September 16, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) ( announced today that the Muscle Flex VATA Brasil Sports and Active Wear Line ( will be on Fox Morning News in Las Vegas on Thursday September 17 at 8:50 am and on FOX Evening News in Los Angeles (Southern California) on CBS KCAL on Friday September 18 at 6:00 pm. Lash Fary, Founder of Distinctive Assets ( will be on the respective Fox News broadcasts to show case his "Everybody Wins at the Emmys Gift Basket" in which the Muscle Flex VATA Brasil Sports and Active Wear line is included. The Muscle Flex VATA Brasil Line will be displayed on air and introduced by Lash Fary as he goes through and describes his highly touted 2009 Emmys Gift Basket. The Fox News broadcasts can be seen nationally on selected cable and satellite stations.

Lash Fary is decidedly one of Hollywood's most influential product trend setters and high profile celebrity event organizers. Under his leadership, Distinctive Assets has set new standards for Gift Baskets and Gift Lounges for events such as the GRAMMYs, the Tony Awards, the Latin GRAMMYs, the People's Choice Awards, MTV Movie Awards and many others. Well known to Hollywood's elite, Lash Fary and Distinctive Assets are responsible for gifting a who's who of Hollywood over the past decade including Paris Hilton, Brad Pitt, Oprah Winfrey, Martha Stewart, Fergie and Denise Richards.

Last week, Muscle Flex announced that it had signed an exclusive agreement with Houston PAD, master distributor for VATA Brasil™ for the development of two distinct sports & active wear collections:

The Exclusive Muscle Flex Premiere™ by VATA Brasil™ Collection -- The Muscle Flex Premiere line shall be an exclusive, original, sassy and sexy female active wear line co-developed by Muscle Flex and the design team at VATA Brasil. To be launched in early 2010.

The Muscle Flex VATA Brasil Collection -- This Collection shall be comprised of hand-picked pieces from the VATA Brasil collection that Muscle Flex shall co-brand with VATA Brasil. The collection shall encompass 15 - 18 pieces with an exclusive marketing agreement for the direct response marketing vehicle. To be launched in October 2009.

The entire VATA Brasil and the Exclusive Muscle Flex Premiere Collection is a OneFit™ garment that fits sizes 0-12 making it a perfect candidate for a direct response 30 minute television program. The specially designed VATA OneFit fabric is a lightweight, highly elastic fabric that has four times more filaments than regular fabric. The VATA OneFit fabric has a memory stretch quality which allows for its incredibly comfortable OneFit feature.

Muscle Flex shall provide additional information regarding the 30 minute television program for the Exclusive Muscle Flex Premiere™ and Muscle Flex VATA Brasil™ Collections in more detail shortly.

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc.
"OneFit" and "VATA Brasil" are Trademarks of VATA Enterprises
"Muscle Flex Premiere" is a Trademark of Muscle Flex Inc.

Muscle Flex Mission Statement

Muscle Flex Inc. is a company dedicated to providing the highest quality health, fitness and lifestyle products that enrich and provide unequivocal betterment for an individual both physically and emotionally. To this end, Muscle Flex strives to always keep respect and honesty in all it delivers to its customers and provide the highest regard on the value of each individual. Muscle Flex believes it is its fiduciary duty to help in assisting all individuals attain a healthier lifestyle who have been disadvantaged one way or another by circumstances that were not of their choosing or control.

About Muscle Flex Inc. (

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and infomercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.