SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

October 06, 2009 05:00 ET

Muscle Flex® to Join the Official Latin GRAMMY® Awards Talent Gift Lounge November 3-5 in Las Vegas to Showcase Its Muscle Flex VATA Brasil™ Sports & Active Wear Collection to Coincide With the Release of the BUDDY Tablet CADDY™ and Beagle StepFit™ Commercial Launches

LOS ANGELES, CA--(Marketwire - October 6, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it will participate in the official Backstage Talent Gift Lounge at the 10th Annual Latin GRAMMY® Awards where it will showcase its Muscle Flex VATA Brasil™ Sports & Active Wear Collection. The Latin GRAMMYs are being held at the Mandalay Bay Events Center in Las Vegas on November 5, 2009 and will be broadcast live on the Univision Network. Muscle Flex will have two representatives backstage during rehearsals for a two-day gifting event. This official gift lounge is produced by industry leader Distinctive Assets and is an invite-only showcase of some of the hottest products hand-picked by one of Hollywood's most influential trendsetters, Lash Fary, founder of Distinctive Assets. Billed as one of the most watched television music events globally, the Latin GRAMMY Awards attracts many of the largest and most influential media and international press organizations as well as musicians and industry leaders. This premier event will coincide with Muscle Flex's BUDDY Tablet Caddy™ and Beagle StepFit™ commercial launches in November.

While this year's star-powered roster of talent is yet to be released, celebrities who have previously come out to perform or present at the Latin GRAMMY Awards include:

Shakira           Ricky Martin      Jennifer Lopez    John Legend
Gloria Estefan    Carlos Santana    George Lopez      Jessica Simpson
Thalia            Marc Anthony      Eva Longoria      Los Tigres Del Norte
Black Eyed Peas   Sofia Vergara     Calle 13          Juan Luis Guerra
Penelope Cruz     Salma Hayek       Daddy Yankee      Daisy Fuentes

Muscle Flex will showcase its Muscle Flex VATA Brasil Sports and Active Wear Line to an incredible list of international media and musicians. The potential media exposure generated from this backstage event for the Muscle Flex VATA Brasil Collection is awesome to say the least. Muscle Flex will have the opportunity to meet and place Muscle Flex VATA Brasil pieces into the hands of some of the most influential entertainers and industry insiders.

"Muscle Flex is eager to participate in any media driven event that showcases and brings the potential for international attention to our products," commented Danny Alex, CEO of Muscle Flex Inc. "This Distinctive Assets Gift Lounge is part of the official Latin GRAMMY week activities and will allow Muscle Flex to be face to face with the world's most prolific and influential press, entertainers, music insiders and celebrities. It is the perfect recipe to launch the Muscle Flex BUDDY Tablet Caddy and Beagle StepFit national commercial campaigns."

Muscle Flex has signed an exclusive agreement with Houston PAD, master distributor for VATA Brasil™, for the development of two distinct sports & active wear collections:

The Exclusive Muscle Flex Premiere™ by VATA Brasil™ Collection -- The Muscle Flex Premiere line is an exclusive, original, sassy and sexy female active wear line co-developed by Muscle Flex and the design team at VATA Brasil (to be launched in early 2010).

The Muscle Flex VATA Brasil Collection -- This Collection is comprised of hand-picked pieces from the VATA Brasil collection that Muscle Flex has co-branded with VATA Brasil. The collection encompasses 15 - 18 pieces with an exclusive marketing agreement for a direct response marketing vehicle (to be launched in October 2009).

The entire VATA Brasil and the Exclusive Muscle Flex Premiere Collection is a OneFit™ garment that fits sizes 0 - 12 making it a perfect candidate for a direct response 30-minute television program. The specially designed VATA OneFit fabric is a lightweight, highly elastic fabric that has four times more filaments than regular fabric. The VATA OneFit fabric has a memory stretch quality which allows for its incredibly comfortable OneFit feature.

The BUDDY Tablet Caddy™ (www.BUDDYTabletCaddy.com)

The Muscle Flex BUDDY Tablet Caddy is a compact and portable Tablet Caddy that has 3 compartments, adjustable timer and alarm to remind the user to take their medications or vitamins. The BUDDY™ has several user friendly features: it's compact, portable, lightweight, easy to use and has an adjustable timer and alarm mechanism. No more missed prescriptions or vitamins with The BUDDY™!

The Beagle StepFit™ Pedometer (www.BeagleStepFit.com)

The Muscle Flex Beagle StepFit™ is a multi-functional pedometer that clips onto the waist of an individual for walking, running, tennis, golf and many other sports and provides the wearer detailed information as to how many steps the person has taken as well as distance travelled. However, Muscle Flex has taken the pedometer one step further. The Beagle StepFit comes with all of the following features:

--  Body Fat Monitor
--  Step Counter
--  Calorie Burn Counter
--  Distance Calculator
--  Exercise timer
--  Clock with Alarm: 12/24 Hour format
    

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading-edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

The Latin Recording Academy is an International, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit www.latingrammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/latingrammys, and a Facebook fan at www.facebook.com/latingrammys.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.