SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

October 01, 2009 05:00 ET

Muscle Flex® to Produce and Air a Two Minute Direct Response Commercial for the Muscle Flex VATA Brasil™ Sports & Active Wear Collection Ahead of Its 30 Minute Television Program

LOS ANGELES, CA--(Marketwire - October 1, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it will produce and air a 2 minute direct response commercial for its Muscle Flex VATA Brasil™ Sports & Active Wear Collection (www.MuscleFlexVATA.com) ahead of its 30 minute TV program. Muscle Flex expects to launch the Muscle Flex VATA Brasil™ Collection in October 2009 and the Exclusive Muscle Flex Premiere™ Collection by VATA Brasil™ early in the New Year. The Muscle Flex VATA Brasil 2 minute commercial will be a "drive to the internet" strategy that is intended to initiate substantial ecommerce revenue as well as introduce the sassy, sexy and exciting styles of this one-of-a-kind active wear collection. The Muscle Flex VATA Brasil 2 minute commercial will be aired in cities where the BUDDY Tablet Caddy™ and the Beagle StepFit™ have already established significant Muscle Flex brand awareness and loyalty to enhance revenue and website traffic numbers.

The Muscle Flex VATA Brasil and the exclusive Muscle Flex Premiere Collections are a OneFit™ garment that fits sizes 0-12 making it a perfect product for a direct response 2 minute and 30 minute television program. The specially designed VATA OneFit™ fabric is a lightweight, highly elastic fabric that has four times more filaments than regular fabric. The VATA OneFit fabric has a memory stretch quality which allows for its incredibly comfortable OneFit feature as well as natural wicking that uses no chemical treatments to draw the moisture from the skin to the surface where it quickly evaporates.

The Muscle Flex VATA Brasil 2 minute commercial will air prior to the full length 30 minute program which will showcase both the Muscle Flex VATA Brasil and the Exclusive Muscle Flex Premiere Collections. The 30 minute program, which is currently in development, will be an exciting showcase of both collections and will utilize 4 or 5 of today's high profile female celebrities. Danny Alex will host the 30 minute program and he promises that it will be a one-of-a-kind entertaining and inspiring showcase of both collections.

"The Muscle Flex VATA Brasil and the Muscle Flex Premiere lines are the hottest thing to hit female sports, fitness and casual apparel. We fully expect to capture significant market share in the female apparel category and grow that share exponentially," commented Danny Alex, CEO of Muscle Flex Inc. "The reaction to the lines has been phenomenal to say the least. During Emmy week, we had the opportunity to showcase and gift pieces from the line to a large number of celebrities and media and the response was truly amazing. In addition to the TV commercials, we have several high profile promotional events scheduled over the next few months that will truly propel both collections to the next level."

Muscle Flex signed an exclusive agreement with Houston PAD, master distributor for VATA Brasil™ for the development of two distinct sports & active wear collections:

The Exclusive Muscle Flex Premiere™ by VATA Brasil™ Collection -- The Muscle Flex Premiere line shall be an exclusive, original, sassy and sexy female active wear line co-developed by Muscle Flex and the design team at VATA Brasil. To be launched in early 2010.

The Muscle Flex VATA Brasil Collection -- This Collection shall be comprised of hand-picked pieces from the VATA Brasil collection that Muscle Flex shall co-brand with VATA Brasil. The collection shall encompass 15 - 18 pieces with an exclusive marketing agreement for the direct response marketing vehicle. To be launched in October 2009.

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc.

"The BUDDY Tablet Caddy," "The Beagle StepFit" and "Muscle Flex Premiere" are Trademarks of Muscle Flex Inc.

"OneFit" and "VATA Brasil" are Trademarks of Vata Enterprises

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading-edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.