SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

September 23, 2009 11:28 ET

Muscle Flex® Registers The Beagle StepFit™ With the USPTO for Trademark Registration for Its New Direct Response Product, The Beagle StepFit Pedometer

LOS ANGELES, CA--(Marketwire - September 23, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) has submitted its trademark application for The Beagle StepFit for trademark registration with the USPTO (United States Patent and Trademark Office). Visit www.BeagleStepFit.com for product details.

The Beagle StepFit is the second value product release by Muscle Flex and is a multi-functional pedometer that clips onto the waist of an individual for walking or running and provides the wearer detailed information as to how many steps the person has taken as well as distance travelled. However, Muscle Flex has taken the pedometer one step further. The Beagle StepFit comes with all of the following features:

1.  Body Fat Monitor
2.  Step Counter
3.  Calorie Burn Counter
4.  Distance Calculator
5.  Exercise timer
6.  Clock with Alarm: 12/24 Hour format

Muscle Flex is currently developing a 1 and 2 minute short form direct response commercial for the Beagle that will be released nationwide prior to Christmas. The final script for The Beagle is in the final stages of completion with filming expected within the next 2-3 weeks. Danny Alex, the colorful and flamboyant CEO and Founder of Muscle Flex, will host The Beagle TV commercial segments.

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc.

"The Beagle StepFit" and "Get Fit One Step at a Time" are Trademarks of Muscle Flex Inc.

Muscle Flex Mission Statement

Muscle Flex Inc. is a company dedicated to providing the highest quality health, fitness and lifestyle products that enrich and provide unequivocal betterment for an individual both physically and emotionally. To this end, Muscle Flex strives to always keep respect and honesty in all it delivers to its customers and provide the highest regard on the value of each individual. Muscle Flex believes it is its fiduciary duty to assist all individuals attain a healthier lifestyle who have been disadvantaged one way or another by circumstances that were not of their choosing or control.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and infomercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.