SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

October 02, 2009 10:55 ET

Muscle Flex® Releases Its "In the Raw®" Logo Designs

LOS ANGELES, CA--(Marketwire - October 2, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it has released the logo designs for its "In the Raw" product line. The "In the Raw" logo designs can be viewed at www.MuscleFlexInc.com. The Muscle Flex "In the Raw" product line is going to include a number of product offerings that are a part of its registered trademark wares and services. The "In the Raw" clothing line will be a diversified portfolio of "In the Raw" branded merchandise. "In the Raw" products include multiple lines of apparel, such as caps, T-shirts and workout wear, extreme sports, reality-based videos and related music skewed to the extreme sports and mixed martial arts categories.

Muscle Flex is currently completing its first generation "In the Raw" T-shirts and selected exercise and fashion apparel as well as developing a line of Muscle Flex "In the Raw" denim jeans that it is currently in the process of reviewing a number of co-branding opportunities.

The multi-year trademark dispute between Muscle Flex's "In the Raw" and WWE's "Raw" trademark concluded in April of this year when Muscle Flex Inc. successfully defended its "In the Raw®" trademark against WWE "Raw" trademark application 1,153,018 in a final Federal Court appeal by the WWE. Previously, on June 18, 2008, the Canadian Intellectual Property Office (CIPO) Opposition Board issued its final decision with respect to the WWE Canadian trademark application for "RAW." The ruling confirmed that certain wares listed in the RAW trademark application 1,153,018 were confusingly similar and thus lacked distinctiveness from the "In the Raw®" registered trademark.

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc.

"In the Raw" is a Registered Trademark of Muscle Flex Inc. in Canada.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading-edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.