SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

September 22, 2009 05:00 ET

Muscle Flex® Wraps Up Its Emmy Awards Week Activities and Describes It as Being "Extremely Successful"

LOS ANGELES, CA--(Marketwire - September 22, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) ( wrapped up its Emmy Awards week activities on Sunday and is providing investors a summary of a number of events that Muscle Flex was a part of. The two-day GBK Productions Emmy Awards Gifting Lounge was held on Friday and Saturday from 11 am - 6 pm. Muscle Flex had the opportunity to meet and showcase its Muscle Flex VATA Brasil™ Sports and Active Wear Line to a number of individuals from the press and media outlets including three television / online interviews as well as magazines and online columns. In addition, Danny Alex spent time with and showcased the Muscle Flex VATA Brasil Collection to a number of high profile celebrities such as Jennifer Love Hewitt, Morgan Fairchild, Randy Jackson and Neal McDonough to name a few. A total of 39 various television celebrities visited the Muscle Flex suite and the reactions to the Muscle Flex VATA Brasil Collection were extremely positive and upbeat.

Muscle Flex developed many significant relationships and networking contacts during the week. There are many that have the potential to be extremely beneficial and lucrative to Muscle Flex Inc. Details will be provided as material changes develop.

The week ended off with the 61st Annual Primetime Emmy Awards Show on Sunday evening, which Danny Alex was in attendance. Danny described the Emmys Show as a fabulous production and a great way of meeting and developing relationships with some of television's most prolific celebrities and insiders. The relationships that were forged are of high value in their potential benefit for Muscle Flex Inc.

In addition, Muscle Flex was included in the prestigious and exclusive "Everybody Wins at the Emmys Gift Basket" produced by Lash Fary and Distinctive Assets ( Lash Fary is the founder of Distinctive Assets which, for over a decade, has provided the most coveted and sought after Gift Baskets to Hollywood celebrities and industry elite. Lash Fary is decidedly one of Hollywood's most influential product trend setters and high profile celebrity event organizers. Under the leadership of Lash Fary, Distinctive Assets has set new standards for Gift Baskets and Gift Lounges for events such as the GRAMMYs, the Tony Awards, the Latin GRAMMYs, the People's Choice Awards, MTV Movie Awards and many others. Well known to Hollywood's elite, Lash Fary and Distinctive Assets are responsible for gifting a who's who of Hollywood over the past decade including Paris Hilton, Brad Pitt, Oprah Winfrey, Martha Stewart, Fergie and Denise Richards.

All Nominees who did not win their category received a Distinctive Assets "Everybody Wins at the Emmys Gift Basket." The complete list of individuals who received this year's Distinctive Assets Gift Basket is:

Lead Actor (Drama)
Hugh Laurie (House)               Simon Baker (The Mentalist)
Michael C. Hall (Dexter)          Gabriel Byrne (In Treatment)
Jon Hamm (Mad Men)

Lead Actor (Comedy)
Tony Shalhoub (Monk)              Steve Carell (The Office)
Jemaine Clement (Flight of the    Charlie Sheen (Two and a Half Men)
Jim Parsons (The Big Bang Theory)

Lead Actress (Drama)
Kyra Sedgwick (The Closer)        Mariska Hargitay (Law & Order: SVU)
Sally Field (Brothers & Sisters)  Holly Hunter (Saving Grace)
Elisabeth Moss (Mad Men)

Lead Actress (Comedy)
Tina Fey (30 Rock)                Mary-Louise Parker (Weeds)
Sarah Silverman (The Sarah
Silverman Program)
Christina Applegate (Samantha Who?)
Julia Louis-Dreyfus (The New Adventures of Old Christine)

Supporting Actor (Drama)
William Shatner (Boston Legal)    William Hurt (Damages)
Aaron Paul (Breaking Bad)         John Slattery (Mad Men)
Christian Clemenson (Boston

Supporting Actor (Comedy)
Kevin Dillon (Entourage)          Tracy Morgan (30 Rock)
Jack McBrayer (30 Rock)           Neil Patrick Harris (How I Met Your
Rainn Wilson (The Office)         Mother)

Supporting Actress (Drama)
Rose Byrne (Damages)              Chandra Wilson (Grey's Anatomy)
Dianne Wiest (In Treatment)       Sandra Oh (Grey's Anatomy)
Hope Davis (In Treatment)

Supporting Actress (Comedy)
Elizabeth Perkins (Weeds)         Vanessa Williams (Ugly Betty)
Jane Krakowski (30 Rock)          Amy Poehler (Saturday Night Live)
Kristin Wiig (Saturday Night Live)

Muscle Flex Mission Statement

Muscle Flex Inc. is a company dedicated to providing the highest quality health, fitness and lifestyle products that enrich and provide unequivocal betterment for an individual both physically and emotionally. To this end, Muscle Flex strives to always keep respect and honesty in all it delivers to its customers and provide the highest regard on the value of each individual. Muscle Flex believes it is its fiduciary duty to assist all individuals attain a healthier lifestyle who have been disadvantaged one way or another by circumstances that were not of their choosing or control.

About Muscle Flex Inc. (

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and infomercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.